Boost Your Dental SEO with YouTube
Did you know that only 9% of small businesses utilize YouTube? In our experience, dental practices use it even less. Since YouTube is the world’s second largest search engine (behind Google), it has evolved into a great channel to get your practice viewed online and help towards the greater search engine optimization effort.
In this article, you’ll learn how to optimize your YouTube channel to help get your videos seen. If you are aware of basic search engine optimization principles, you won’t be surprised how similar the techniques are to the effort you put in to your dental website.
Before getting to the techniques, however, you may be asking what type of videos you can even put up there?
As a dentist, you have more of a variety than most.
- Virtual office tour
- Team biographies
- Meet the dentist(s)
- Patient education videos for each procedure
- Testimonials from happy patients
- and more!
While creating these videos may seem like a daunting task, it’s actually easier than ever. With phones having upwards of 16 megapixel cameras and the abundance of free video-making programs, you can splice together a great video in a couple of hours.
As you’ve probably heard before, YouTube is the second largest search engine in the entire world. That means aside from Google (which owns YouTube) no website is used more frequently each month than YouTube. In fact, the most recent statistics suggest Google attracts an estimated 1.1 billion unique monthly visitors.