Marketing is a constant struggle for the consumer’s attention. There is so much content out there that it is impossible for one person to see all of it. Therefore, it is important to produce the highest quality content so that not only will people want to see and interact with the content you produce, but also, they may patronize your business. This is especially important for dentists because the market for new clients can be highly competitive. So, it is important to be noticed and one of the ways to do that is to improve the content you put out on the internet.
Whether it is on social media, your practice’s website, or even blog content that you post, here are some important things you must consider that will improve the quality of your practice’s content.
- Keep Your Audience in Mind
It is important to remember that the purpose of having content on the internet is not only to engage and retain your current patients, but also to grow your patient base. In that vein, it is important to remember what your content should do.
-Your content should address problems patients are facing.
-Your content should answer potential questions patients may have about your ability to fix their problem.
-And finally, your content should convince patients that your services are best suited to solve their problem.
- Don’t Use Jargon
As unfortunate as it may seem, patients/people who are not dentists are not as excited by the idea of temporomandibular joint disorders as you might be. All they know is that their jaw hurts and they need it fixed. It is important to remember that patients are not professionals, and it is important to keep terms simple as not to distract them from your overall message.
- A Picture is Worth a Thousand Words
Incorporating other types of media into your practice’s content other than articles and writing is very important. Studies show that people are more likely to watch an informative 2-minute-long video than read an equally informative short article. Likewise, using informative or funny pictures to build your brand’s personality online can strengthen the connection between practice and client.
Using these three tips can help you tailor your practice’s content to the patient’s needs, as well as draw more attention to the content your practice is producing.