In an age where digital marketing is expanding rapidly, businesses that are slow to adapt can find themselves having a hard time growing the way they should.
When searching for businesses in their local area, over 90% of consumer use search engines. This statistic also includes people looking for new dentists. When deciding on a new dentist or general doctor, trust plays a key component as most people want to know who they’re going to see before they actually visit in person. So, if potential patients can’t find you online, you are more than likely going to miss out on getting their business.
Here are some other things that can cost you new patients and hurt your practice’s growth:
Not Having a Marketing Plan
We all want to believe that revenue for your business is a function of its quality. However, having the best dental practice in your area does not necessarily mean that you will attract the most new patients. A solid marketing strategy should account for how many new patients your practice wants to acquire in a given period of time, and how you should allocate funds for marketing (see below).
Having a marketing plan that is both measurable and adaptable is crucial, because it will let you know when your plan is not working and alerts you when it’s time to change things up.
Marketing in the Wrong Ways
If you are not using digital marketing strategies to promote your dental practice then you are already a bit behind the ball. Traditional marketing strategies are progressively losing ground to digital marketing, and if your money is being spent on the wrong types of ads, you could potentially be losing new patients.
With digital marketing, you can see in real time how many people viewed your ad, and how many of those people became customers. With traditional marketing, you have no way of knowing how many people actually see your ads which can cause your practice to waste money with little or no actual results.
Not Properly Optimizing Your Website
Search Engine Optimization (SEO) is incredibly important in growing your practice as it allows potential patients to be exposed to your practice and makes it more accessible and inviting to them. So, if your website misses out on basic key SEO components, your practice’s website can easily get buried in with the rest of the crowd. Here are some of the ways your practice can optimize your practice’s online presence and give you the best opportunity to grow.
Doing the Same Things as the ‘Other Guys’
Growing your dental practice is a lot like teaching a young student. No two students learn the same way just like no two dental practices grow the same. Fundamentally, your dental practice is different from others, and your marketing strategy should reflect that. What worked for someone else’s practice may not work the same way for you.
Exploiting what makes your practice niche can help your grow your business as it differentiates you from your competitors. If your practice is the only one in the area that offers 24/7 around the clock emergency appointments, your website and social media presence should reflect this. That way potential patients can establish trust and feel like they know your practice before they even call for a consultation.
It is important to avoid these mistakes when marketing your dental practice. It can result in losing potential patients and consequently losing potential revenue. You should do research before you try to market your practice and seeking advice from dental marketing experts can help mitigate the risks inherent in modern marketing.
Need help with your dental marketing? Give us a call at (800) 227-2513 or email firstname.lastname@example.org