Reputation Management For Dental Practices
As a dentist, it is important that you learn how best to promote your practice through the internet while at the same time dealing with negative reviews to prevent them from ruining your reputation. The following tips are great ideas to help you with online marketing and reputation management for your dental practice.
1. It all starts with a professional website
Today, a high ranking website is the cornerstone of any stellar online presence and medical reputation. If you do not have a professional website already, then start by having one. When patients turn to look for dentists today, the first place they turn to is major search engines like Google, Bing and Yahoo. And what happens if your dental practice does not show up when people search for a dentist in your area? Your competitor most likely wins.
2. Generating online reviews
Once your online presence is set, it is now time to work on generating online reviews. Generating online reviews can be tricky because you are likely to get both positive and negative reviews. However, it’s difficult to please everyone in any practice. So, all you need to do is strive for many positive reviews and few or no negative reviews if possible. A great way to build for positive reviews is to ask your patients for a quick review when they visit your office.
3. Hire professional online reputation management experts
As a dental practitioner looking to have an edge over your competitors on the internet, it is not enough to just have a well-set professional website. You need more. A great website will need management experts to promote it and have it rank highly on all search engines. They will also work to ensure that your reputation on 3rd party websites is protected.
4. Address your critics and negative reviews
It takes years to build a strong online reputation, but it only takes one bad review of your practice to go viral on the internet and you are doomed. However, a bad review does not always state the truth. Responding to criticism and negative reviews in a professional manner goes a long way in telling the world your side of the story and showing you care to resolve any issues that may be of concern.
With the growing influence of the internet world-wide, the smartest move for practicing dentists is to build and protect their professional reputation online.