According to Wikipedia, “Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends; most researchers, demographers, and commentators use birth years ranging from the early 1980s to early 2000s.”
These young people, aged from 18 to 35, will be a very important part of the population in the coming years. It is estimated that by 2028, their total population will reach 75.3 million worldwide, overcoming the Baby Boomer generation.
We all know that most of this generation was born in the era of household computers… it shows. They are the ones pioneering great social media platforms and revolutionizing the way consumers search and interact with products.
But what does this generation have to do with the future of your dental practice? They are prospective patients of yours!
Everyone needs a dentist and knowing how to relate to the patients of today is crucial. Below, we have provided some tips you can utilize to make sure your practice is in-sync with the Millennial generation:
- Offer discounts online: With apps and websites like Groupon or RetailMeNot, this generation knows how and where to save money. On your website and social media accounts, make sure to offer New Patient Specials or Discounts on Teeth Whitening every now and then. The odds are if you aren’t offering these, a competitor nearby is, and this generation can and will seek that lower price out.
- Know the technology: Not only for the millennial generation, but in general, more and more searching is being done via mobile devices. Google actually announced in May 2015 that after years of speculation, mobile has overtaken desktop searches in many countries. It is one of the reasons why Google stressed their big website mobility update in April and the reason why VivioSites offers a mobile-friendly website with every dental website built.
- Connect the right way: While most people may consider a phone for talking, smartphones have changed that game dramatically. Studies show that most Millennials prefer responding to texts or emails instead of a voice call these days. Offer the option to send out appointment reminders and notifications in this fashion to better stay connected with these patients.
- Stay social: It is no surprise that social media, even for dentists, is an important part of everyday life now. Make sure to engage with your patients as often as possible to keep your practice top of mind. These interactions don’t need to be elaborate but a some form of strategy should be put into place. It’s also a good idea to let your patients (and prospective patients) see that you have a sense of humor and are more than just a dentist.
Do you have any tips to engage with the younger generations? We’d love to hear them! Comment below.