Improving Dental Search Engine Optimization
Let’s face it, in 2016 almost anyone can put a dental website online in a matter of days. What sets a ‘do it yourself’ website apart from a professionally built website, besides great data on patient conversion, is the dental search engine optimization built into your dental website.
As competition from the do it yourself team increases, your dental practice needs a team of experts working to help you outrank other dental offices in your neighborhood – that is where VivioSites comes in.
VivioSites was founded in 2009 with one mission in mind – to help dental practices find and attract new patients. Through engaging web design, social media, and search engine optimization we can help your practice outrank the competition and grow.
While we’ve got several ways we can help your practice, here are 5 ways you can start increasing your rankings today.
One of the most important ranking factors for Google is new and unique content that answers a searchers query. In the case of a dental practice, the website with the most accurate and updated information will outrank someone with a 12-year-old website with old information.
Whether you write a daily blog or letter to your patients, your daily experiences in your dental practice can provide a wealth of content.
In addition to new and unique content, Google is looking for blogs and websites that are updated on a consistent basis. If you’ve got the best information, but haven’t updated your website in a while you may be missing out.
Social media is a great place to connect with your patients and provide them with the most up to date news and happenings on your practice. Google also considers your likes, shares and comments on social media when ranking your website. Your social media responsiveness also plays a role.
Responsive Dental Website Design
Mobile phones are more popular than ever, as is mobile search. A website that is not mobile responsive, won’t rank as highly as site that is. In fact, Google is also working on separating mobile search from the desktop search index – meaning now is the time to go mobile.
If you have a great responsive dental website design, complete with social media and dental search engine optimization but still aren’t seeing your local rankings increase, you may want to look into reviews. Reviews play an important role in your online reputation as well as your search engine rankings. Asking clients for reviews and responding when they post are best practices for gaining more visibility online.