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July 26th, 2017

Beginner’s Guide to Dental Digital Marketing

People are spending more time online now than ever before, which means your online marketing efforts are becoming more and more important. The term digital marketing encompasses a variety of activities including search engine optimization, social media, and websites to connect with current and potential patients. What Is Digital Marketing? Given the rapid evolution of […]

June 27th, 2017
Dental Website Content

Current Blogs on Your Website Is Key

No matter what kind of website you have, and that includes those within a dental field, having blogs on your site can help bring in new patients, even if the patient never read the posts! You will often find that although many dental websites have contact information, policies and a list of the employees that […]

June 9th, 2017

4 Dental Marketing Mistakes You Need to Stop Making

In an age where digital marketing is expanding rapidly, businesses that are slow to adapt can find themselves having a hard time growing the way they should. When searching for businesses in their local area, over 90% of consumer use search engines. This statistic also includes people looking for new dentists. When deciding on a […]

April 16th, 2017

8 Key Takeaways for Dentists from Google’s MicroMoments eBook

Google recently compiled and published a wealth of data in their new e-book, “Micro-Moments: Your Guide to Winning the Shift to Mobile.” In this e-book, they provided 28 pages full of statistics, tips, and case studies on mobile search that is aimed at helping both large and small businesses understand the importance of going mobile. Here […]

November 17th, 2016

The Great Divide: Google Announces Split Between Mobile & Desktop Search

Mobile Friendly Web Design Last month, Google announced that “within months” they will be splitting their search index between mobile search and desktop search. This change comes as no surprise as now more than ever users are reaching for their smart phones when conducting a search and expecting to be met with a mobile friendly […]

September 13th, 2016
Dental Lab Website & Direct Mail

Direct Mail & Your Dental Lab Website: A Perfect Partnership

Using a Website to Increase the ROI of Your Direct Mail Virtually every industry utilizes the Internet to get more business. However, dental laboratories have long been the exception. For decades, dental laboratories have relied on direct mail to increase their client base, but the reality is you can only squeeze so much information on a […]

July 13th, 2016

Your Front Desk’s Role in Marketing

Whenever a new patient calls or comes into the office, the first person they would presumably deal with would be someone one from your front office staff. The most valuable piece of information that someone from your staff can extract from this new client or current patient is where they found out about you. Front […]

June 13th, 2016
Dental Marketing

Make It Easy For Dental Patients to Find You Online

With  numerous technological advancements in recent years, it is now imperative that  a dental practice have an online presence to attract potential patients. Every day individuals use the Internet as a means for finding services, valuable information, and reviews. With effective marketing, your dental practice can attract new patients from search engine searches. Beating the […]

June 8th, 2016

Dentist’s Guide to Local Search

Demystifying Local Search Today’s technology has opened doors for  dental marketing— providing more opportunities to ‘be seen’ then ever before. Chances are that if a prospective patient calls you, they’ve already gotten information about your office using local search engine optimization (SEO) information. But how do you go about utilizing this highly effective tool to target […]

May 23rd, 2016

Client Spotlight: Freda & Suriano Orthodontics

Sometimes expansion and trying to cover multiple territories can prove to be troublesome for some dental offices or businesses in general. However, that is not the case for the focus of our Client Spotlight today, New Jersey’s own Freda & Suriano Orthodontics. With FOUR offices located in Bernardsville, Hackettstown, Chester and Bloomfield- the practice has […]

April 25th, 2016

Client Spotlight: Dr. Albert Sandler – Methuen Dentist

Dr. Sandler joined VivioSites in early 2013 in order to create a personalized website and to improve his online presence. Competition can be tough, but Dr. Sandler and his website have consistently stayed on the first page of Google for over two years with the help of VivioSites dental search engine optimization. More about Dr. […]

January 7th, 2016

Are Your Social Media Efforts Paying Off?

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A lot of small businesses, dental practices included, put some degree of time, money, and/or effort into their social media presence. However, judging the effectiveness of your social media efforts can be difficult to say the least.

This article from Social Media Today does a great job of providing tips to help you the true value behind your strategy on Facebook, Twitter, Instagram, Google+, and other social channels.

The first tip, which is to be clear about your social media objectives, is probably the most important. As dentists, you can use your social media channels in many different ways to help your overall business.

Are you using it primarily to find new patients?
If so, make sure your strategy is able to capture and report any leads back to your social media pages. These efforts should include promoting your special offers and directing potential patients to your dental practice website to boost conversion chances.

Are you using social media to generate engagement in the community?
If so, you’ll want to make sure you highlight happy patients that have come through your office and strive to accumulate positive reviews. Additionally, you can post on happenings in the community that don’t necessarily have to do with dentistry. Earning trust and a good following can turn your patients into a strong referral base. Remember: 77% of referrals are now done digitally, especially on social media!

To help you gauge your social media’s true value, check out the rest of the article.

September 25th, 2015
Interact with Your Millennial Patients

4 Ways to Better Interact with Your Millennial Patients

According to Wikipedia, “Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends; most researchers, demographers, and commentators use birth years ranging from the early 1980s to early 2000s.” These young people, aged from 18 to 35, will be a very important part of […]