In an age where digital marketing is expanding rapidly, businesses that are slow to adapt can find themselves having a hard time growing the way they should. When searching for businesses in their local area, over 90% of consumer use search engines. This statistic also includes people looking for new dentists. When deciding on a […]
What is Google Maps Marketing? When we as consumers look for a new place to take our business we generally look to search engines to help. For example, if I wanted to find a new pizza place while on vacation, I could search ‘pizza near me’ and seconds later have a map with a number […]
Google recently compiled and published a wealth of data in their new e-book, “Micro-Moments: Your Guide to Winning the Shift to Mobile.” In this e-book, they provided 28 pages full of statistics, tips, and case studies on mobile search that is aimed at helping both large and small businesses understand the importance of going mobile. Here […]
Book More New Patient Appointments with these 7 tips Since our start in 2009, our mission has remained the same: help dental practices find and attract new patients. Here are just a few tips from our team. Availability When a potential new patient calls your office the last thing they want to be told […]
Mobile Friendly Web Design Last month, Google announced that “within months” they will be splitting their search index between mobile search and desktop search. This change comes as no surprise as now more than ever users are reaching for their smart phones when conducting a search and expecting to be met with a mobile friendly […]
DO’s 1) Understand its Impact on Your Practice Did you know that 90% of consumers today use search engines to find local businesses? Since 94% of all Google searches begin and end on page one, if you aren’t on that first page, your practice is virtually invisible to patients searching online. 2) Have a Mobile-Friendly […]
Using a Website to Increase the ROI of Your Direct Mail Virtually every industry utilizes the Internet to get more business. However, dental laboratories have long been the exception. For decades, dental laboratories have relied on direct mail to increase their client base, but the reality is you can only squeeze so much information on a […]
Dental Marketing to Increase Revenue When it comes to patient referrals and attracting new patients, it can be difficult to effectively implement strategy on your own. The dental market is growing and is becoming even more competitive. That’s why you need your dental marketing strategy to be professional and full of energy in order to […]
Let’s face it – every dentist in town is looking for a way to increase their new patient numbers. Depending on the size of your town, that means you are competing with anywhere from 5 – 150 dentists each day for the same patient pool. While most dentists advertise, not every dentist is spending their […]
Whenever a new patient calls or comes into the office, the first person they would presumably deal with would be someone one from your front office staff. The most valuable piece of information that someone from your staff can extract from this new client or current patient is where they found out about you. Front […]
Social Media for Dentists Perfecting the art of effectively using social media is not that easy. When it comes to social media for dentists, it is all about establishing yourself as the expert and providing clients and potential customers with information about your practice. In this industry, social media is one of those things that has the […]
With numerous technological advancements in recent years, it is now imperative that a dental practice have an online presence to attract potential patients. Every day individuals use the Internet as a means for finding services, valuable information, and reviews. With effective marketing, your dental practice can attract new patients from search engine searches. Beating the […]
Demystifying Local Search Today’s technology has opened doors for dental marketing— providing more opportunities to ‘be seen’ then ever before. Chances are that if a prospective patient calls you, they’ve already gotten information about your office using local search engine optimization (SEO) information. But how do you go about utilizing this highly effective tool to target […]
Reputation Management For Dental Practices As a dentist, it is important that you learn how best to promote your practice through the internet while at the same time dealing with negative reviews to prevent them from ruining your reputation. The following tips are great ideas to help you with online marketing and reputation management for […]
Sometimes expansion and trying to cover multiple territories can prove to be troublesome for some dental offices or businesses in general. However, that is not the case for the focus of our Client Spotlight today, New Jersey’s own Freda & Suriano Orthodontics. With FOUR offices located in Bernardsville, Hackettstown, Chester and Bloomfield- the practice has […]
With the use of mobile devices continually on the rise, what better way to connect with your patients than through a mobile marketing platform? With a 1525% increase in mobile data usage from 2010 through 2015, it is clear that people are turning to their mobile devices for all kinds of communication, including messaging with […]
From choosing a practice name to ordering supplies, new business owners have a lot on their minds. Many new practice owners make the mistake of trying to handle it ALL instead of delegating the items that make sense to delegate. One of the most important items often not delegated is the practice marketing. Read […]
Here at VivioSites we help new and existing practices attract new patients. Over the years, we have noticed that many new practices put marketing at the bottom of their list of things to do before opening day. We’ve developed a new blog with tips and tricks for not only new dentists, but for new […]
Dr. Sandler joined VivioSites in early 2013 in order to create a personalized website and to improve his online presence. Competition can be tough, but Dr. Sandler and his website have consistently stayed on the first page of Google for over two years with the help of VivioSites dental search engine optimization. More about Dr. […]
If your dental practice doesn’t have an online presence in the form of a responsive website, chances are that you’re holding your practice back in a major way. These are just a few ways your practice can benefit from a new website design: 1. Customizable A website allows your dental practice to highlight features that you feel separate […]
A lot of small businesses, dental practices included, put some degree of time, money, and/or effort into their social media presence. However, judging the effectiveness of your social media efforts can be difficult to say the least.
This article from Social Media Today does a great job of providing tips to help you the true value behind your strategy on Facebook, Twitter, Instagram, Google+, and other social channels.
The first tip, which is to be clear about your social media objectives, is probably the most important. As dentists, you can use your social media channels in many different ways to help your overall business.
Are you using it primarily to find new patients?
If so, make sure your strategy is able to capture and report any leads back to your social media pages. These efforts should include promoting your special offers and directing potential patients to your dental practice website to boost conversion chances.
Are you using social media to generate engagement in the community?
If so, you’ll want to make sure you highlight happy patients that have come through your office and strive to accumulate positive reviews. Additionally, you can post on happenings in the community that don’t necessarily have to do with dentistry. Earning trust and a good following can turn your patients into a strong referral base. Remember: 77% of referrals are now done digitally, especially on social media!
To help you gauge your social media’s true value, check out the rest of the article.
Auditing Your Web Presence Part 1: Website The short answer is it can get you more new patients. The long answer is a bit… longer. A website/SEO (search engine optimization) audit is the best way to get a feel of the pitfalls of your digital advertising efforts. If your website isn’t built to convert new […]
Multiple Business Listings Keeping up with all of the changes in technology on the internet can be a full-time job, and for many people it is. However, as a dental professional, it is not necessarily yours. As a business owner and a doctor, you just want to make sure your business runs smoothly and that […]
Mobile-friendly websites have been important for quite a while but its importance is at an all-time high right now and there’s no indicator that it will slow down. With more local searches being performed on mobile devices than computers, Google made a big algorithm change in April 2015 to give those users a better browsing […]
According to Wikipedia, “Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends; most researchers, demographers, and commentators use birth years ranging from the early 1980s to early 2000s.” These young people, aged from 18 to 35, will be a very important part of […]
Writing triumphant content that people will ultimately share is not that easy. It takes a lot of time, dedication and creativeness in order to develop content that makes people so fascinated they will want to share your text with the entire world to see. Here you have some of the best tips on how to [ ]
Small and medium-sized businesses have a lot to gain from utilizing Facebook to its full potential. A Facebook business page is a free, customizable space to put all of a business’s information online. Besides listing your location, website, hours, and description of services, you have the capabilities to add pictures, videos, and even posts – […]
Email is one of the most popular channels for distributing a survey. But for some reason, most of the emails I receive that include a survey look like they were thrown together as an afterthought. Many have boring subject lines and uninspiring copy and creative, so I rarely feel compelled to participate.
As you’ve probably heard before, YouTube is the second largest search engine in the entire world. That means aside from Google (which owns YouTube) no website is used more frequently each month than YouTube. In fact, the most recent statistics suggest Google attracts an estimated 1.1 billion unique monthly visitors.
We’re more than halfway through 2015. (It snuck up on us, too!) Right now, many marketers may already start looking towards the future by brainstorming ideas to execute in 2016. A word of advice: Wait! There’s still 4+ months remaining in 2015, so don’t waste it. It’s time for you to turn up the heat!