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October 19th, 2016

Discounts on MediaMed – Dental Education Library

VivioSites is pleased to announce a patient education partnership with MediaMed, a premier provider of dental animations. VivioSites clients can take advantage of an exclusive 33% discount to better market their services and increase case acceptance. MediaMed integrates easily into a VivioSites website. View samples below. If you would like to learn more about adding […]

January 7th, 2016

Are Your Social Media Efforts Paying Off?

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A lot of small businesses, dental practices included, put some degree of time, money, and/or effort into their social media presence. However, judging the effectiveness of your social media efforts can be difficult to say the least.

This article from Social Media Today does a great job of providing tips to help you the true value behind your strategy on Facebook, Twitter, Instagram, Google+, and other social channels.

The first tip, which is to be clear about your social media objectives, is probably the most important. As dentists, you can use your social media channels in many different ways to help your overall business.

Are you using it primarily to find new patients?
If so, make sure your strategy is able to capture and report any leads back to your social media pages. These efforts should include promoting your special offers and directing potential patients to your dental practice website to boost conversion chances.

Are you using social media to generate engagement in the community?
If so, you’ll want to make sure you highlight happy patients that have come through your office and strive to accumulate positive reviews. Additionally, you can post on happenings in the community that don’t necessarily have to do with dentistry. Earning trust and a good following can turn your patients into a strong referral base. Remember: 77% of referrals are now done digitally, especially on social media!

To help you gauge your social media’s true value, check out the rest of the article.

September 25th, 2015
Interact with Your Millennial Patients

4 Ways to Better Interact with Your Millennial Patients

According to Wikipedia, “Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends; most researchers, demographers, and commentators use birth years ranging from the early 1980s to early 2000s.” These young people, aged from 18 to 35, will be a very important part of […]

August 19th, 2015

4 Twitter Marketing Tips

When it comes to Twitter marketing, many people think they need to have a big audience in order to get good results. Having a big audience does help, but there is more to marketing than the number of followers you have. Some people who have 500 targeted followers are more successful than people with 1,000 [ ]