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Dental Website Content

Must Have Content for Your Dental Website

Create a dental website that reflects your practice

In a world that is dominated by the internet, having a dental website essential. If your website is nonexistent, or you have one that is outdated, dysfunctional, or unprofessional, people will think the same about the operation that you are running. Having an efficient website with the proper content is as important as the quality of your office and the people you employ. First and foremost, ensure that your website is both functional on the internet and mobile friendly. This guarantees that everyone can access your site consistently from all of their devices. With this in mind, here are just some of the components that should be an integral part of your website.

Introducing Yourself

Offering pages on your website that introduce the doctor and staff members is imperative. Let your patients know who they should expect to see when they come in and let them get to know a little bit about you. This area should be highlighted with experience, education, association memberships, and some information unique to each employee.

Showing Off Your Office

Provide visitors on your website evidence that your office exists. Showing real photos of the office, your technology, and employees will allow customers to get a feel for the place. It is also helpful to display a logo if you have one, a map of your location, and offer a video/picture office tour if possible. This will allow visitors of the site to easily identify your practice in person and allow them to find it without any obstacles.

What Do YOU offer?

Explaining what exact services you offer is one of the most important parts of the website. Tell everyone specific details about what services you specialize in, all the procedures you can perform, and what products and technology you use. This is also an area where you could show photos, such as before and after shots to provide evidence of successful work on clients. This could set you apart from competitors by showing people what you do before they even come to the office and allows you to show your expertise and professionalism.

Why You?

One of the biggest things you can gain from having a website is your client’s and potential customer’s trust. You can achieve this by allowing customers who have been happy with the services you have been providing them with an outlet to speak. Including something like a ‘Testimonials’ or ‘Reviews’ page provides a platform for people to attest to your character and qualifications. You can earn more business by showing that others are satisfied.

Making an Appointment & Contacting You

Allow the visitors of your site an opportunity to request an appointment online. If they like what they see on your site, they will be immediately be able to take action on an appointment without having to set aside a time to call. For those who do opt to call, make sure the office phone number is provided on the home page in font that is large and easy to see. Contact info should be frequently seen on pages when navigating the site and should include an address, phone number, and office hours.

If you need a website built or help restructuring your current website, contact VivioSites today!