If you work in a dental lab, you’re probably used to being one of the unsung heroes of the industry. Most people interact only with their dentists and aren’t aware of what goes on behind the scenes. They don’t know where their crowns, dentures, or other special equipment they need comes from, and most have probably never thought to ask.
That doesn’t have to be the case though. There are plenty of ways to make a great website for your dental lab that will attract customers and educate them about what you do. Below, we’ve compiled a list of the five best ways to make a dental lab website stand out.
1. Basic Design Elements
When creating a professional website, the one thing you should never do is make the website boring. This probably seems obvious, but we’ve all run across websites that are mostly just blocks of text without any pictures or links and very little color.
There are a lot of things you can do to remedy this, but regardless of what you choose, it will need to be remedied.
However, it’s not just color and pictures. You’ll need to make sure your website displays a logo and conforms with any theme you may have set in your other business materials.
2. Contact Information
Your contact information should be visible at all times, usually up in the right-hand corner. Websites often put this there because people have already been conditioned to expect it there.
It’s also a good idea to write some short message encouraging people to contact you for some reason. Oftentimes, this involves making an appointment or asking about a special offer you’re making.
3. Talk About Employees
One thing that’s bound to impress customers is having information of employees displayed on the site. Sometimes, a smiling picture and a short biography are enough, but there are certainly other ways to stand out.
One idea is to publish interviews of the staff talking about who they are and why they decided to work in a dental lab. Your clients will learn more about who they’re working with and trust them a little more.
A blog is a great addition to any website because it gives you an excuse to keep your website up to date. Plus, the information may intrigue people enough that they keep visiting your website and maybe start using your business.
You can also use your blog to educate people about what a dental lab does. Perhaps they know the basics, that you make dentures and false teeth for dental patients, but not how you do it or why that way specifically. This is another potential way to earn the trust of your patients.
5. Greater Communication
We live in an ever-changing world, one where hand-held technology and online social spaces dominate much of our lives. If a business wants to succeed in this world, they need to adapt to fit these services.
Make sure your website can be accessed from a phone so you can appeal to a more active crowd. You may also want to create a social media account and keep it active. This will help you to attract customers and keep them up to date.
Dental Lab Websites
Many things can go into a successful website. This goes for a dental lab as much as anything else. However, we’ve only mentioned a few of these in this article, and if you want to find out more, we encourage you to keep researching.
If you want to know more about how to keep your dental practice up to digital snuff, please visit our website. We can teach you all about SEO and how to use it to advertise your practice. We can also give you even more reasons why your website needs a blog.