Connecting a blog to your dental website will benefit your online presence in a number of ways. A blog can help improve conversion rates, establish your authority in the dental industry, and increase your search engine rankings
However, in order for your blog to rank well, you need to incorporate search engine optimization tactics. If you don’t, you’re missing out on readers and potential business.
To help you out, we’re going over five tips to help boost SEO for blogs.
1. Long-Tail Keywords
Keywords aren’t just meant for website content. They’re also effective when used in blog articles.
A long-tail keyword is a phrase someone’s likely to enter when searching for information or services. For example, when looking for information on getting a root canal, a person may search “the root canal process.”
Make sure you add one or two long-tail keywords to each article. They should be relevant to the topic and incorporated into the content as gracefully as possible.
2. Optimize Your URLs
One of the first things a search engine looks at when indexing your website is the URL. Because each blog post has its own unique URL, this is a great opportunity to boost your SEO for blog posts.
A good tactic is to use one of your long-tail keywords as the URL extension for articles. Not only will this help users find your article when searching for that keyword, it’ll also improve your website rankings in search engines.
3. The Alt Tag
Images provide an extra visual element and make your articles more attractive to readers. They can also help give your article an SEO boost.
Search engines can’t actually see images, which is why the Alt tag exists. It provides search engines with information about the image.
Instead of populating your Alt tags with generic labels like “IMG0001,” add a keyword that’s relevant to the image topic.
4. A Good Meta Description
The meta description is a short summary of the content in each blog post. It helps readers get a sense of what an article is about.
The meta description also lets search engines know what type of content is in each article. If written correctly, the meta description will help your rankings.
Make sure your description is relevant to the content and includes one keyword, preferably at the beginning. Try to incorporate a call to action as well. Just remember, your description shouldn’t exceed 160 characters.
Providing relevant links in each blog article is a great way to add search engine value.
When including an external link to another blog or website, make sure it’s contextually relevant. It’s also important to only link to authoritative sites.
You can also link to pages on your own site. Again it needs to be relevant to the subject matter of your article.
Avoid adding too many links to your articles, as search engines could end up penalizing you.
Strong SEO for Blogs Will Help Improve Your Rankings
A high-quality dental blog will do great things for your website and also help you reach a wider audience. It’s also a perfect tool for engaging with current and potential patients.
Use these five tips on good SEO for blogs each time you post a new article.
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