Dentistry is more competitive than ever before! It seems every day a new dental clinic or dental franchise is popping up!
So what’s the key to convincing these potential customers to pay your dental center a visit instead of the competition?
Your dental website.
Of course, just having a dental website isn’t enough to convert customers. You have to rely on some of the best web design tricks to make your site stand out.
Here are five of those tricks:
1. A User-Friendly Website Design
Creating a user-friendly website design is one of the most important tips we could give you. In today’s digital world, few potential customers are going to tolerate a site that isn’t user-friendly.
But what does it mean to be “user-friendly”?
Generally speaking, a user-friendly site is navigable. Customers don’t have a problem finding important information and the site’s speed is up to customers’ standards.
There are also several other components of SEO you should take into account when building a user-friendly site.
2. Professional Images
Let’s get real for a second:
How likely are you to let a dentist work on your teeth if the images on that dentist’s site are unprofessional?
We have a feeling we already know the answer to your question.
When uploading images to your website, you should keep the answer to that question in mind. Focus on uploading high-quality images of your practice’s professionals, and make sure that your logo is professional as well.
3. Gripping Content
Your website’s images aren’t the only components of your dental website that shape people’s opinions of your practice. Your content also sends a message.
Only, however, if it’s clear and gripping.
The content on your site should reflect your practice’s core values and highlight what makes it different. If it fails to do so, your site’s viewers will just see your practice as a run-of-the-mill practice.
4. Customer Testimonials
Customer reviews are a big deal, such a big deal that some companies do everything in their power to bury negative reviews.
Negative reviews aside, you should be working to highlight the positive reviews your practice receives. You can do so by giving your site’s visitors a glimpse of those reviews on a special page.
Of course, you’ll need to get permission from the customers whose reviews you feature. Not only that, but you’ll have to encourage visitors to leave reviews as well.
You might, for instance, gently remind them on their way out of the door. You should also send them emails or text messages that remind them to leave reviews.
5. Visible Contact Information
Here’s the deal:
We know that Google displays your contact information when users search for clinics in the area. That doesn’t, however, mean that you shouldn’t have extremely visible contact information on your website.
And, yes, this is a big deal. If customers can’t find contact info on your site, they might doubt your legitimacy.
Need Help Designing Your Dental Website?
We know that building trust via your dental website can be tough. Being forced to communicate everything your practice stands for through a website hardly seems fair.
Having said that, don’t stress too much. You can always hire dental website designers to help you design a site that embodies your practice. So if you’re looking to hire a dental web designer, we’d love to hear from you.
Ready to take your dental website to the next level? Contact VivioSites today at (800) 227 -2513