As a dentist, your biggest concern is the health and well-being of your patients. As a result, other things may fall to the wayside, including your website.
Make no mistake, though, your patients depend on your site. 97% of your patients will use the web to decide whether or not to give you their business.
Make sure your website is up to the task by giving your website a full scrub. Here are five tips to keep in mind as you begin your website redesign.
1. Be Specific about Your Goals for the New Site
Telling a web designer that you want a site redesign isn’t as helpful as you’d think. To get the most from your redesign, make sure to be as specific as possible.
Help your designer help you. Outline your site goals and discuss specific elements of your website that you want to be changed.
If you’re unsure of what specifically you want, take a look at the competition’s sites and read up on common practices of the best dental sites.
As long as you’re specific, a web designer should be able to make these changes without any problem.
2. Make Your Website Redesign Mobile Friendly
The vast majority of all web traffic now comes from mobile devices. According to Search Engine Land, 57% of all traffic comes from smartphones and tablets.
To keep up in today’s mobile world, you’ll need to make sure that your new site works well on phones.
3. Reduce Load Times
It’s important to make a good first impression. But did you know that your site makes a first impression before it even loads?
The majority of your visitors aren’t willing to wait more than two or three seconds. As a result, your website makeover should prioritize speed.
Your customers want to learn about your dental practice and they want to do so ASAP.
Talk to your web designer about ways you can reduce load times on your site.
4. Build Hype on Social Media Before Launch
A web redesign isn’t only about bringing in new patients, of course. It’s important to keep up with your current clients, too.
To get your patients excited about your site remodel, keep them updated via social media. Announce the redesign ahead of time and give them a heads up on some of the features you plan on including.
Not only will you help build excitement for your new site (and bring in traffic as a result) but they’re likely to be more forgiving if your new site experiences as any bugs.
5. Always Test Before Launch
But patients’ patience won’t last forever. A stray bug here and there is understandable.
That isn’t an excuse to launch a website filled with bugs, slow loading, and poor navigation.
Keep an open line of communication with your design partners and help test your site ahead of launch. Look for errors such as unexpected redirects, slow loading times, or formatting issues.
Refresh Your Brand with a Website Redesign
A new website is so much more than a fresh coat of paint on an old website. A website redesign isn’t only about a fresh look, but a better overall browsing experience.
As you begin talking with your web design partners, make sure to keep these five tips in mind.
Ready to get started? Reach out today and see how you can get a new or redesigned website for your dental practice!