Blogging is an important part of running a successful business. Blog posts improve your business’ search visibility. And increases your credibility as a business.
Your dental blog is a key component to your practice’s marketing campaign. Dental blogs provide important information that increases patient retention. It also helps to attract new patients to your practice.
Consumers have a more favorable perception of a company after reading their online blog. 60% of people leave a site’s blog feeling better about the company.
Content marketing can revitalize your dental practice. Keep reading for the top 5 ways dental blogging will improve your practice.
1. Improve SEO
Search Engine Optimization (SEO) is a key component to any online marketing campaign. SEO is a toolkit of tips and tricks that improve your rankings on major search engines like Google.
Potential patients need to be able to find your practice — SEO helps make that happen. Higher ranking search results increase your online traffic. Which improves your patient acquisition and retention.
Google prefers regularly updated sites. Updating your blog on a regular schedule shows Google your site is current and provides value to readers.
2. Enhance Credibility
59% of adults search for health information online. Your blog is a great way to show your patients you are an expert on dental health.
Your blog is a valuable tool for building credibility in your field. When you craft thoughtful and informative blog posts you show your expertise and authority.
Make sure you keep your posts simply written and accessible.
3. Connect with Patients
Your blog is an excellent way to connect with your patients outside of your office. Regular announcements will keep patients updated on new changes.
Having a blog also provides you with the unique opportunity to showcase your distinctive personality.
Your blog posts open up a conversation between you and your patients. Publishing insightful posts encourage your readers to interact with you and provide feedback.
4. Reduce Marketing Costs
Your website is the most effective way to market your business. Traditional dental marketing campaigns are finite. You send out a few postcards, maybe run a radio spot and people trickle into your practice.
Traditional marketing channels provide some immediate returns, but they are short-lived. Your blog provides long-term marketing opportunities for a fraction of the cost.
Your website has infinite marketing potential. It is always available to potential clients and costs a fraction compared to other marketing efforts.
5. Improve Your Social Media Presence
Social media is an important way to connect with your patients and potential patients. And social media engagement boosts your SEO ranking.
Blog posts are a great way to connect with your patients and potential patients on social media. Sharing exciting content with your followers keeps you connected with your patients.
Optimize your blog posts with social media sharing buttons. Then readers can quickly share posts directly from your blog.
Dental Blogs Quickly Grow Your Practice
Dental blogs are a great way to engage current and potential patients with your practice. Dentistry blogs establish you as an expert in your field. And they help to increase organic traffic to your website.
Your online presence is a crucial component to your office’s success. Start blogging today and increase your web traffic!