With the increase in smartphone usage, it is now more important than ever that you have a responsive dental website. Statista, a statistics aggregator, estimates that the number of smartphone users will rise to 207.2 million US users in 2016, which means more of your patients are using their smartphones than ever before!
In our first infographic, we have outlined just a few of the reasons your dental practice should have a responsive website. Read below for some additional detail on the importance of responsive web design and how it impacts your dental practice.
Responsive Dental Website Benefits
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A responsive dental website design allows users to access your site from multiple devices, without distorted content or slow loading times.
One of Google’s key website ranking factors is user experience. If you’ve tested your dental web site recently with Google’s Mobile Friendly Test and failed, you may have noticed that all of the factors they judge mobile websites on are based on user experience. Responsive design creates a mobile experience that is not only Google friendly, but patient friendly as well. With one-touch call, ma and appointment request buttons, patients can easily access the information they are looking for.
An additional benefit of a responsive dental website is the ability for patients to access information on the go, even with limited Wi-Fi.
While not an issue for VivioSites customers, many web designers often design two versions of the same website – one for mobile, and one for desktop. When designing this way, you need 2 content strategies, 2 SEO campaigns and 2 designs. Responsive design has a single foundation that can be viewed easily on multiple devices.
Google Recommends It
Google rarely comes out and recommends a web designer follow a set of ‘rules’ when creating a website so when Google announced that they recommend responsive design, the whole world listened.
Consolidate Your Analytics & Reporting
Tracking and analytics are some of the most important factors of a successful website. It doesn’t matter how much you spend on a site or what it looks like if patients are leaving the site or not making appointments. Responsive design allows for streamlined reporting and tracking – allowing you to easily track what is working and what is not.
It’s the Latest Trend in Web Design
While ‘just because everyone else is doing it’ is never a great reason to make a decision, responsive design is a trend we are happy to jump on-board with. Google and web users are looking for an improved mobile experience, and responsive design satisfies them both.
While you may still need to make a choice between adaptive design and responsive design, the bottom line is your website needs to be mobile-friendly in order to succeed!