Mobile-friendly websites have been important for quite a while but its importance is at an all-time high right now and there’s no indicator that it will slow down. With more local searches being performed on mobile devices than computers, Google made a big algorithm change in April 2015 to give those users a better browsing experience. Their new algorithm, dubbed by many as “Mobilegeddon”, penalizes websites in the search rankings that don’t pass their mobile-friendly test. You can take their mobile-friendly test here.
Adaptive vs Responsive
Responsive: Responsive designs work on the principle of flexibility so your website looks good on any device. Using media queries, responsive images, and flexible grids, your website changes based on a multitude of factors. Responsive websites are more complex than adaptive websites but take less work to build and maintain.
Adaptive: Instead of one flexible design, adaptive websites have a predefined set of layout sizes based on the device screen size. When a website is pulled up, it detects breakpoints in the viewport and loads the appropriate layout. Adaptive websites typically offer more control and load faster than responsive websites.
Both responsive and adaptive websites properly optimize your website for a better user experience and pass Google’s mobile-friendly test. At the end of the day, as long as your website is mobile-friendly and built correctly, everybody wins. To get your own mobile-friendly website, take a free trial of VivioSites and see one for yourself.