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Are You Monitoring Your Patient Reviews?

Knowing what your patients say about you is crucial to growing a successful practice. Whenever you service a patient, you can expect they have formed an opinion and would like to share it with the world. While this has always been the case, we live in an age where the Internet allows them to make their voice heard to everyone wanting to listen – immediately.

Wouldn’t you like to join in on the conversation about the positive comments about your practice or to respond and address any issues that are raised by those who didn’t have a positive experience?

That’s why it’s important to find out where your patients are going to post their reviews so you can monitor and respond if necessary. Here are the major ones worth looking into.

google palces

Google Places: Google, the world’s largest search engine, also has one of the most influential review sites. Through Google Places, residents of your area can give recommendations, ratings, and reviews on your practice. Make sure to claim your Google business listing. It helps your search engine optimization, gives information about your practice, and it’s free.

yelp

Yelp: Since 2004, Yelp has generated over 42 million local reviews of local businesses, such as restaurants, hotels, and health care practices. With the Yelp smartphone application, customers can leave reviews in real-time. Whether you claim your Yelp listing or not, patients are able to leave reviews on their experience in your office. However, I highly recommend claiming your listing as it is free and can help you monitor the feedback given.

angies list

Angie’s List: Angie’s List is well known because it has been around for quite some time. Founded in 1995, it generates an average of 40,000 reviews per month. Their more than 2 million users search over 700,000 times a month for local services. What makes Angie’s List different from other review sites is the fact that it’s a paid service. Only registered members who pay a fee have access. It focuses heavily on service companies like contractors, auto services, fitness centers, home services, and health and medical.

Facebook-Logo

Facebook: Facebook helps your practice in many ways. Besides creating quality links that can be linked to your website and help search engine optimization, it can be used to increase new patient referrals and to engage and retain current patients. When you create your business page, you will have control over everything that is posted on your wall. While many people will leave positive reviews, some will leave unfavorable ones for whatever reasons. Facebook allows you to comment, delete, or privately message the poster to begin a conversation about what took place if you wanted to. Also, from any mobile device, patients can “check-in” and let their friends know where they are, giving you more exposure.

Is your practice overlooking the importance of Facebook?

yahoo-local-logo

Yahoo! Local: You may believe that ever since Google came around that Yahoo is irrelevant but that isn’t true. Yahoo Local is a great business directory that includes customer reviews, ratings, maps, and more.

Since many people view the dentist as a scary place, anything that you can do to make it appear less so will only increase business.

If you have any questions about monitoring reviews of your practice, give us a call at 800-227-2513 or email us at [email protected]