Call Tracking for Dental Practices
A successful marketing plan will grow your practice and bring more patients to your office. Part of creating an effective marketing plan involves call tracking. Call tracking allows you to see inside the mind of potential patients. It gives you the opportunity to find out where people are finding your information and how they are deciding to get in contact with you. Sometimes a patient may find your number in a search without actually needing to click on your website. This prevents you from knowing which advertisement actually reached them. You may be under the impression that your ads are ineffective, but that isn’t necessarily true.
Call tracking allows you to measure your conversions and determine the source for your most effective advertising campaigns. The key to call tracking is having each of your ad word campaigns contain a different phone number. When you receive a call from the potential patient, you will be able to determine where they found your information based on which number they called.
What are the benefits of call tracking?
Know who, what, where, when, and why
Call tracking gives you an abundance of information. You will be able to find out what patients are looking for, the most popular areas for services, what time of day patients are likely to reach out, and even why they may be inquiring about services. Understanding your patient’s intentions will better prepare you to make informed business decisions regarding marketing and advertising.
Pay for the right ad words
Pay per click campaigns allow you to see which keywords work best. Knowing for certain which keywords are being recognized will give you an exact metric of its effectiveness. Don’t waste your money on keywords that don’t produce results.
Attract more new patients
There is no question about it, call tracking can improve the effectiveness of your advertising strategy. Putting your best foot forward will ultimately help send more patients to your practice.
Call tracking can save you money in the long run. Knowing what your strongest campaigns are can give you insight into what types of campaigns you should run. Taking advantage of call tracking may reveal that certain types of advertising campaigns don’t yield enough results to justify paying for them. Having all the information about your practice gives you the best chance of growing your practice.
Neglecting call tracking can cause you to miss potential leads. Measuring conversion methods and finding the source of your effective marketing tactics is an essential part of marketing your practice and understanding your patients. If you want to see a higher ROI, taking the extra step to gather the most relevant data is essential. Call VivioSites today to find out how we can help implement call tracking into your marketing strategy and work to improve your bottom line.
What is a Logo? A logo is a graphic symbol of your dental practice. An effective dental logo is simple, dynamic, enduring, and, most importantly, memorable. It captures your singular identity and, with a single glance, evokes meaningful feelings and beliefs about your dental practice that resonate with your clients. What Can a Logo Do […]
2021 will not be business as usual—rather, it will be a year of healing and growth. In order to approach pre-pandemic levels of productivity, the goal of your practice should be to see 30% more new patients than in a typical year. Achieving this goal means reaching out to both active and inactive patients while […]
Regular dental appointments are essential to maintain your patients’ oral health and retain a client base. Dental offices across the country have seen a significant reduction in dental appointments because of the COVID-19 pandemic. It can be difficult to reassure your patients that your practice is a safe environment during these challenging times. Yet with […]
Over the past few months, our team has had the opportunity to speak with dentists across the country about their experiences during the pandemic. What we heard were stories of worry, stress, and ultimately, resilience. As the country continues to reopen, there are steps your dental practice can take now to set yourself up for […]
Dental Practice Reopening Guidelines Post COVID-19 COVID-19 has dramatically impacted dental practices throughout the country, and it can be daunting to think about how to move forward. Understanding the concerns of your patients and staff can help you be better prepared to get back to business post COVID-19, no matter how different that may look […]
As the coronavirus progresses throughout the United States, dental practices across the country are looking for ways to keep their practices open during and after the COVID-19 crisis. Here at VivioSites, our mission remains to help independent dentists grow their practices by increasing the number of patients in their care. Now more than ever, that […]
Dear Valued Clients, In light of the COVID-19 pandemic, we understand the urgency of communicating your schedule changes and new protocols to your patients. As your marketing partner, we’ve compiled a list of best practices to help you best communicate your message in these ever-changing times. Schedule Changes: If you are temporarily closing, try NOT […]
The best way to reach potential patients in your community is through online visibility. Through the practice of Search Engine Optimization, you can connect your services with patients in need. For example, if you are a dentist in Plano, you would need to have content on your website that was optimized to come up in […]
7 Tips to Help You Manage Your Dental Practice Running a dental practice is a serious undertaking and requires a lot of hard work and dedication. From providing quality services to taking care of advertising and dental marketing, there are tons of things that go into creating a successful dental practice. We have some tips […]
Buying a Dental Practice: 5 Tips For Financing a Dental Practice Purchase Financing a dental practice is one of the most important decisions you will make over the course of your career. Giving yourself a solid foundation can help improve the quality of the services you provide and increase your revenue for decades. It is so […]
For many dentists, buying a practice is a major career goal. Most dentists will take the step into ownership at some level, whether it be independently or through a partnership. We have developed a comprehensive list of mistakes to avoid when buying a dental practice. Talking too much. There is a lot of excitement that […]
Is Your Dental Website Design Attracting New Patients? When most people today seek out a new dental practice, they head straight for the internet. A quick, basic search for dental practices in the area can result in dozens of local options from which to choose. In fact, over 90% of dental practices today have websites. […]
Ranking high in a Google search can be life-changing for your practice. In today’s competitive landscape, a high-quality online presence and optimization of your content is everything. This is where SEO comes in: Search Engine Optimization is the science behind the ranking of the most relevant businesses in a search engine query. The dental industry […]
Is it Time for a New Dental Practice Website? While it’s true that some medical practices and dental offices are still “on paper”, the gap is between those with a digital presence and those without is huge. Typically, when searching for a new dentist, orthodontist, periodontist, or the like, most people nowadays are heading straight […]
If you’ve spent any time researching how to have a successful web or social media presence, you may have come across the term ‘SEO’. Be warned, ignoring SEO is the quickest way to waste the thousands of dollars you spent creating a high-end website for your dental practice. SEO stands for Search Engine Optimization and […]
As a dentist, your biggest concern is the health and well-being of your patients. As a result, other things may fall to the wayside, including your website. Make no mistake, though, your patients depend on your site. 97% of your patients will use the web to decide whether or not to give you their business. […]
Responsive web design is more important than ever, no matter what kind of field you’re in. However, if you work in the dental industry, you definitely need to make your website responsive. This is a field where personality and introductions count for a lot. Creating a responsive website allows for a stellar first impression. When you […]
Tens of thousands of students graduate from dental school every year. Add that number to the hundreds of thousands of dentists that are already working in America and dental practitioners start to see an issue… Competition is on a steep rise. While the dental profession is notorious for its stability, the industry’s projected growth over […]
Dentistry is more competitive than ever before! It seems every day a new dental clinic or dental franchise is popping up! So what’s the key to convincing these potential customers to pay your dental center a visit instead of the competition? Your dental website. Of course, just having a dental website isn’t enough to convert […]
If you work in a dental lab, you’re probably used to being one of the unsung heroes of the industry. Most people interact only with their dentists and aren’t aware of what goes on behind the scenes. They don’t know where their crowns, dentures, or other special equipment they need comes from, and most have […]
Calls to action (CTAs) are there to lead potential customers who visit your website to the pages you ultimately want them to view and complete a task on. In your dental practice, this might be something like an appointment setting page. While it may not seem like a big deal, an effective CTA can be […]
Trying to stand out in the dental industry? Gaining new business in any field is challenging but the dental world is competitive and it can be hard to get clients to switch practices even when they want to. Your landing page is an important component of securing new business because it will likely be the […]
The hardest part of running a blog for your business is arguably coming up with new ideas. There’s only so many times you can recycle old content or talk about current events until you run out of posts to share. But, it’s not like you can just stop blogging when your ideas are running dry! […]
A Complete Guide To SEO For Dentists Are you searching for a way to improve local SEO on your practice’s website? Local search engine optimization (SEO) can help make the difference between being found by a potential new client or not. According to Google, 50 percent of consumers that performed a local search on their […]
Connecting a blog to your dental website will benefit your online presence in a number of ways. A blog can help improve conversion rates, establish your authority in the dental industry, and increase your search engine rankings However, in order for your blog to rank well, you need to incorporate search engine optimization tactics. If […]
A lot of our clients ask about utilizing Instagram to provide more outreach and engagement with future and potential clients. Instagram is a great way to provide insight to your practice in a fun, visual way. Here are some tips to get yourself started. Get an Account Grab your phone and download the Instagram app […]
Dental practice marketing today requires you to be internet savvy, to say the least. You must be aware of Google rankings, social media platforms, and SEO among other things. Yellow Pages ads are almost a thing of the past. Not only do users search for dentists online, more than half of all internet searches happen […]
A 2016 study showed that 59% of seniors reported that they went online and used the internet as of two years ago and that a total of 77% of these seniors had cell phones. Clearly, there is a big opportunity to reach this demographic through social media and digital marketing in order to turn them into potential […]
Does it matter if you know the difference between a static and dynamic website design? Isn’t it the job of your web designer to figure out what’s best for your website? For some website owners, leaving everything into the hands of their web design team is okay. Others though go for a more hands-on approach, […]
Expand Your Digital Reach with these 4 Tips Dental practices across America are rebranding themselves as Dental Spas, not only offering standard dental procedures, but also massage, facials, aromatherapy, and the relaxing ambiance of a traditional day spa. This practice of rebranding and diversifying a practice can allow patients to let go of some of their […]