Call Tracking for Dental Practices
A successful marketing plan will grow your practice and bring more patients to your office. Part of creating an effective marketing plan involves call tracking. Call tracking allows you to see inside the mind of potential patients. It gives you the opportunity to find out where people are finding your information and how they are deciding to get in contact with you. Sometimes a patient may find your number in a search without actually needing to click on your website. This prevents you from knowing which advertisement actually reached them. You may be under the impression that your ads are ineffective, but that isn’t necessarily true.
Call tracking allows you to measure your conversions and determine the source for your most effective advertising campaigns. The key to call tracking is having each of your ad word campaigns contain a different phone number. When you receive a call from the potential patient, you will be able to determine where they found your information based on which number they called.
What are the benefits of call tracking?
Know who, what, where, when, and why
Call tracking gives you an abundance of information. You will be able to find out what patients are looking for, the most popular areas for services, what time of day patients are likely to reach out, and even why they may be inquiring about services. Understanding your patient’s intentions will better prepare you to make informed business decisions regarding marketing and advertising.
Pay for the right ad words
Pay per click campaigns allow you to see which keywords work best. Knowing for certain which keywords are being recognized will give you an exact metric of its effectiveness. Don’t waste your money on keywords that don’t produce results.
Attract more new patients
There is no question about it, call tracking can improve the effectiveness of your advertising strategy. Putting your best foot forward will ultimately help send more patients to your practice.
Call tracking can save you money in the long run. Knowing what your strongest campaigns are can give you insight into what types of campaigns you should run. Taking advantage of call tracking may reveal that certain types of advertising campaigns don’t yield enough results to justify paying for them. Having all the information about your practice gives you the best chance of growing your practice.
Neglecting call tracking can cause you to miss potential leads. Measuring conversion methods and finding the source of your effective marketing tactics is an essential part of marketing your practice and understanding your patients. If you want to see a higher ROI, taking the extra step to gather the most relevant data is essential. Call VivioSites today to find out how we can help implement call tracking into your marketing strategy and work to improve your bottom line.
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