Home  >  Call Tracking for Dental PracticesFREE TRIAL    ❯

Call Tracking for Dental Practices

A successful marketing plan will grow your practice and bring more patients to your office. Part of creating an effective marketing plan involves call tracking. Call tracking allows you to see inside the mind of potential patients. It gives you the opportunity to find out where people are finding your information and how they are deciding to get in contact with you. Sometimes a patient may find your number in a search without actually needing to click on your website. This prevents you from knowing which advertisement actually reached them. You may be under the impression that your ads are ineffective, but that isn’t necessarily true.

Call tracking allows you to measure your conversions and determine the source for your most effective advertising campaigns. The key to call tracking is having each of your ad word campaigns contain a different phone number. When you receive a call from the potential patient, you will be able to determine where they found your information based on which number they called.

 

What are the benefits of call tracking?

Know who, what, where, when, and why

Call tracking gives you an abundance of information. You will be able to find out what patients are looking for, the most popular areas for services, what time of day patients are likely to reach out, and even why they may be inquiring about services. Understanding your patient’s intentions will better prepare you to make informed business decisions regarding marketing and advertising.

 Pay for the right ad words

Pay per click campaigns allow you to see which keywords work best. Knowing for certain which keywords are being recognized will give you an exact metric of its effectiveness. Don’t waste your money on keywords that don’t produce results.

Attract more new patients

There is no question about it, call tracking can improve the effectiveness of your advertising strategy. Putting your best foot forward will ultimately help send more patients to your practice.

Call tracking can save you money in the long run. Knowing what your strongest campaigns are can give you insight into what types of campaigns you should run. Taking advantage of call tracking may reveal that certain types of advertising campaigns don’t yield enough results to justify paying for them. Having all the information about your practice gives you the best chance of growing your practice.

Neglecting call tracking can cause you to miss potential leads. Measuring conversion methods and finding the source of your effective marketing tactics is an essential part of marketing your practice and understanding your patients. If you want to see a higher ROI, taking the extra step to gather the most relevant data is essential. Call VivioSites today to find out how we can help implement call tracking into your marketing strategy and work to improve your bottom line.

June 3rd, 2019

7 Mistakes to Avoid When Buying a Dental Practice

For many dentists, buying a practice is a major career goal. Most dentists will take the step into ownership at some level, whether it be independently or through a partnership. We have developed a comprehensive list of mistakes to avoid when buying a dental practice. Talking too much. There is a lot of excitement that […]

March 19th, 2019

Tips for Creating the Best Dental Website in 2019

Is it Time for a New Dental Practice Website? While it’s true that some medical practices and dental offices are still “on paper”, the gap is between those with a digital presence and those without is huge. Typically, when searching for a new dentist, orthodontist, periodontist, or the like, most people nowadays are heading straight […]

January 15th, 2019

Seen on Every Screen: 5 Reasons Your Dentist Office Needs a Responsive Web Design Layout

Responsive web design is more important than ever, no matter what kind of field you’re in. However, if you work in the dental industry, you definitely need to make your website responsive. This is a field where personality and introductions count for a lot. Creating a responsive website allows for a stellar first impression. When you […]

January 15th, 2019

Hey Neighbor: 5 Local SEO Strategies to Draw In Local Patients

Tens of thousands of students graduate from dental school every year. Add that number to the hundreds of thousands of dentists that are already working in America and dental practitioners start to see an issue… Competition is on a steep rise. While the dental profession is notorious for its stability, the industry’s projected growth over […]

December 14th, 2018

5 Best Elements of an Effective Dental Lab Website

If you work in a dental lab, you’re probably used to being one of the unsung heroes of the industry. Most people interact only with their dentists and aren’t aware of what goes on behind the scenes. They don’t know where their crowns, dentures, or other special equipment they need comes from, and most have […]

October 3rd, 2018

[INFOGRAPHIC] SEO for Blogs: 5 Easy Tips for Writing a Dental Blog that Ranks

Connecting a blog to your dental website will benefit your online presence in a number of ways. A blog can help improve conversion rates, establish your authority in the dental industry, and increase your search engine rankings However, in order for your blog to rank well, you need to incorporate search engine optimization tactics. If […]

July 27th, 2018

How the Diversification of Your Dental Practice Can Help Expand Your Digital Reach

Expand Your Digital Reach with these 4 Tips Dental practices across America are rebranding themselves as Dental Spas, not only offering standard dental procedures, but also massage, facials, aromatherapy, and the relaxing ambiance of a traditional day spa. This practice of rebranding and diversifying a practice can allow patients to let go of some of their […]

June 18th, 2018

5 Ways Dental Blogs Can Help You Grow Your Practice

Blogging is an important part of running a successful business. Blog posts improve your business’ search visibility. And increases your credibility as a business. Your dental blog is a key component to your practice’s marketing campaign. Dental blogs provide important information that increases patient retention. It also helps to attract new patients to your practice. […]

May 8th, 2018

Close the Deal on Clear Aligner Cases

Tips to Attract More ClearCorrect Patients Looking to close more inquiries from patients regarding ClearCorrect? Learn how to effectively pitch this treatment plan, along with some facts to mention that most patients don’t even consider when discussing clear aligners. This allows your patients to thoroughly understand not only how ClearCorrect helps improve appearance, but dental […]

April 9th, 2018

Your Website is Your Brand

If you’re practicing dentistry in 2018, you most likely have a website where patients can go to learn more about your practice but when was the last time you thought about your website and its purpose? Most small businesses have a “set it and forget it” mentality when it comes to their online presence – […]