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December 14th, 2018

5 Best Elements of an Effective Dental Lab Website

If you work in a dental lab, you’re probably used to being one of the unsung heroes of the industry. Most people interact only with their dentists and aren’t aware of what goes on behind the scenes. They don’t know where their crowns, dentures, or other special equipment they need comes from, and most have […]

June 29th, 2016

Why Online Marketing is Essential for Dental Labs

Just as the rules of marketing have changed for dentists and other clinicians, they have for dental labs, as well. Historically, there have been a few overt ways that businesses have attempted to gain attention: Bought it with expensive advertising campaigns Begged for it through media attention (PR) Bugged for it by going “door to […]