Dental Marketing: Understand Your Advertising
The best way to reach potential patients in your community is through online visibility. Through the practice of Search Engine Optimization, you can connect your services with patients in need. For example, if you are a dentist in Plano, you would need to have content on your website that was optimized to come up in […]
Top 5 Reasons Most Dentists Fail at SEO
Ranking high in a Google search can be life-changing for your practice. In today’s competitive landscape, a high-quality online presence and optimization of your content is everything. This is where SEO comes in: Search Engine Optimization is the science behind the ranking of the most relevant businesses in a search engine query. The dental industry […]
Tips for Creating the Best Dental Website in 2019
Is it Time for a New Dental Practice Website? While it’s true that some medical practices and dental offices are still “on paper”, the gap is between those with a digital presence and those without is huge. Typically, when searching for a new dentist, orthodontist, periodontist, or the like, most people nowadays are heading straight […]
7 Easy Ways to Implement SEO for Dentists
If you’ve spent any time researching how to have a successful web or social media presence, you may have come across the term ‘SEO’. Be warned, ignoring SEO is the quickest way to waste the thousands of dollars you spent creating a high-end website for your dental practice. SEO stands for Search Engine Optimization and […]
5 Tips When Planning a Website Redesign for Your Dental Office
As a dentist, your biggest concern is the health and well-being of your patients. As a result, other things may fall to the wayside, including your website. Make no mistake, though, your patients depend on your site. 97% of your patients will use the web to decide whether or not to give you their business. […]
Seen on Every Screen: 5 Reasons Your Dentist Office Needs a Responsive Web Design Layout
Responsive web design is more important than ever, no matter what kind of field you’re in. However, if you work in the dental industry, you definitely need to make your website responsive. This is a field where personality and introductions count for a lot. Creating a responsive website allows for a stellar first impression. When you […]
Hey Neighbor: 5 Local SEO Strategies to Draw In Local Patients
Tens of thousands of students graduate from dental school every year. Add that number to the hundreds of thousands of dentists that are already working in America and dental practitioners start to see an issue… Competition is on a steep rise. While the dental profession is notorious for its stability, the industry’s projected growth over […]
How to Create Awesome Call-to-Actions on a Dental Website
Calls to action (CTAs) are there to lead potential customers who visit your website to the pages you ultimately want them to view and complete a task on. In your dental practice, this might be something like an appointment setting page. While it may not seem like a big deal, an effective CTA can be […]
How to Create an Awesome Dental Landing Page That Converts
Trying to stand out in the dental industry? Gaining new business in any field is challenging but the dental world is competitive and it can be hard to get clients to switch practices even when they want to. Your landing page is an important component of securing new business because it will likely be the […]
5 Amazing Dental Blog Post Ideas That Your Patients Will Love
The hardest part of running a blog for your business is arguably coming up with new ideas. There’s only so many times you can recycle old content or talk about current events until you run out of posts to share. But, it’s not like you can just stop blogging when your ideas are running dry! […]
Dental Marketing 101: A Beginner’s Guide To SEO For Dentists
A Complete Guide To SEO For Dentists Are you searching for a way to improve local SEO on your practice’s website? Local search engine optimization (SEO) can help make the difference between being found by a potential new client or not. According to Google, 50 percent of consumers that performed a local search on their […]
[INFOGRAPHIC] SEO for Blogs: 5 Easy Tips for Writing a Dental Blog that Ranks
Connecting a blog to your dental website will benefit your online presence in a number of ways. A blog can help improve conversion rates, establish your authority in the dental industry, and increase your search engine rankings However, in order for your blog to rank well, you need to incorporate search engine optimization tactics. If […]
How To Use Instagram for Your Dental Practice
A lot of our clients ask about utilizing Instagram to provide more outreach and engagement with future and potential clients. Instagram is a great way to provide insight to your practice in a fun, visual way. Here are some tips to get yourself started. Get an Account Grab your phone and download the Instagram app […]
How Dentists Can Effectively Reach Out to a New Generation of Silver Surfers
A 2016 study showed that 59% of seniors reported that they went online and used the internet as of two years ago and that a total of 77% of these seniors had cell phones. Clearly, there is a big opportunity to reach this demographic through social media and digital marketing in order to turn them into potential […]
How the Diversification of Your Dental Practice Can Help Expand Your Digital Reach
Expand Your Digital Reach with these 4 Tips Dental practices across America are rebranding themselves as Dental Spas, not only offering standard dental procedures, but also massage, facials, aromatherapy, and the relaxing ambiance of a traditional day spa. This practice of rebranding and diversifying a practice can allow patients to let go of some of their […]
5 Reasons to Invest in Dental SEO
Importance of Dental SEO explained When it comes to new patients looking for a dentist online, the Interner is the end all be all. In fact, it’s so important that without expert dental SEO services you’re most likely missing around 94 percent of your target market. You might know a little about SEO, but a professional […]
Everything You Need to Know About Dental Social Media Marketing
It’s no secret every successful dental practice needs a smart, friendly staff and a beautiful, clean office to succeed. Dentists also need to create a good relationship with their patients to keep them coming back and have some sort of strategy in place to connect with new patients. Many practices create print campaigns or basic […]
5 Ways Dental Blogs Can Help You Grow Your Practice
Blogging is an important part of running a successful business. Blog posts improve your business’ search visibility. And increases your credibility as a business. Your dental blog is a key component to your practice’s marketing campaign. Dental blogs provide important information that increases patient retention. It also helps to attract new patients to your practice. […]
SEO Tips for Beginners: What Dentists Need to Know
Did you know that 93% of all traffic comes from search engines? With statistics like that, it’s no surprise that search engine optimization, or SEO, is becoming a fundamental part of marketing for local businesses. SEO tips for beginners seem to be everywhere you look on the web today. But as you may know from […]
Your Website is Your Brand
If you’re practicing dentistry in 2018, you most likely have a website where patients can go to learn more about your practice but when was the last time you thought about your website and its purpose? Most small businesses have a “set it and forget it” mentality when it comes to their online presence – […]
Three Ways to Elevate Your Practice
Let’s face it: dental practices can seem all the same from the outside. Your practice may be relatively successful, but more patients are always a good thing. So, what else can you do when you have great reviews, website and a steady clientele to get more patients? Below are a few unique ways you may […]
How Social Media Boosts Your SEO
Social media is another puzzle piece to elevate your search engine optimization and promote your website. Most dental practices know that having social media pages are important, but how does it actually impact your website? Here we discuss the importance of social media for your practice. Raises Practice Awareness Posting informational articles, mentioning or networking […]
Where, Why, and How to Use Hashtags
What was once seen as a silly but fun addition to a quick tweet or Facebook status has now expanded into an important marketing strategy to reach a wider audience for your business. Hashtags are almost always hyperlinked, leading potential customers and clients to an ever-growing list of trending and related topics to get more […]
How to Write Compelling Medical Niche or Specialist Content
Did you know that almost 60 percent of adults look for health information online? This statistic shows that there is an existing demand for the kind of niche content you could create thanks to your expertise as a healthcare provider. But how can you develop compelling content that will keep your patients interested? Writing about niche topics […]
The Pros and Cons of Google Ad Campaigns
PPC for Dental Practices A lot of our clients ask about running Google Adword Campaigns. But sometimes it may not be the best option for your practice. Depending on your goals, budget and area, running a paid ad may not yield the results that a practice is hoping for. Here at Viviosites, we pride ourselves […]
Is Your Site Voice-Search Friendly?
Voice-Search Friendly Dental Website Design Voice technology is now the new advisor for doctor recommendations. The act of sitting at a desk and “Googling” dental problems has now evolved to voice recognition technology, on your phone, Google Assistant, Alexa, Bixby, Cortana and more. This easy-to-use feature is evolving to become extremely accurate, making accessing information […]
How to Get Patients in Before the New Year
At the end of the year, it may be hard to get those patients that have been putting off the dentist, not to mention the impending holidays and other obligations that life throws at patients. But marketing yourself to target those patients before their insurance wraps up for the year can be the perfect holiday […]
Online Strategies That Help Maintain Patients
It is important for dental practices to become strategic about how their website looks and functions. At Viviosites, we work to design visually appealing sites that are informative and up-to-date on the latest advancements in Search Engine Optimization. A website is now the first line of defense to convince patients to stay or join your […]
The Three A’s of Success for Your Dental Practice
Running a successful dental practice can be overwhelming at times. At Viviosites, we understand the day-to-day dedication to delivering optimal patient care. One way to ensure that your patients are getting the correct information on your dental website and in your office, is to remember to incorporate these three “A” words below. These tips will […]
4 Ways to Market Your Practice in the Fall
Our clients are always looking for new dental marketing ideas. Here are just a few! Promote Teeth Whitening to Combat Fall Foods Pumpkin Spice coffee, Halloween candy, mulled wine, candied yams, pecan pie and other festive foods and drinks of fall are detrimental to white teeth! Use this to your advantage by promoting teeth whitening […]