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July 13th, 2016

Your Front Desk’s Role in Marketing

Whenever a new patient calls or comes into the office, the first person they would presumably deal with would be someone one from your front office staff. The most valuable piece of information that someone from your staff can extract from this new client or current patient is where they found out about you. Front […]

January 7th, 2016

Are Your Social Media Efforts Paying Off?

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A lot of small businesses, dental practices included, put some degree of time, money, and/or effort into their social media presence. However, judging the effectiveness of your social media efforts can be difficult to say the least.

This article from Social Media Today does a great job of providing tips to help you the true value behind your strategy on Facebook, Twitter, Instagram, Google+, and other social channels.

The first tip, which is to be clear about your social media objectives, is probably the most important. As dentists, you can use your social media channels in many different ways to help your overall business.

Are you using it primarily to find new patients?
If so, make sure your strategy is able to capture and report any leads back to your social media pages. These efforts should include promoting your special offers and directing potential patients to your dental practice website to boost conversion chances.

Are you using social media to generate engagement in the community?
If so, you’ll want to make sure you highlight happy patients that have come through your office and strive to accumulate positive reviews. Additionally, you can post on happenings in the community that don’t necessarily have to do with dentistry. Earning trust and a good following can turn your patients into a strong referral base. Remember: 77% of referrals are now done digitally, especially on social media!

To help you gauge your social media’s true value, check out the rest of the article.

December 16th, 2015

Auditing Your Web Presence Part 1: Website

Auditing Your Web Presence Part 1: Website The short answer is it can get you more new patients. The long answer is a bit… longer. A website/SEO (search engine optimization) audit is the best way to get a feel of the pitfalls of your digital advertising efforts. If your website isn’t built to convert new […]

September 25th, 2015

4 Ways to Better Interact with Your Millennial Patients

According to Wikipedia, “Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends; most researchers, demographers, and commentators use birth years ranging from the early 1980s to early 2000s.” These young people, aged from 18 to 35, will be a very important part of […]

August 27th, 2015

7 Tips To Get The Most Out Of Dental Patient Survey Emails

Email is one of the most popular channels for distributing a survey. But for some reason, most of the emails I receive that include a survey look like they were thrown together as an afterthought. Many have boring subject lines and uninspiring copy and creative, so I rarely feel compelled to participate.

August 24th, 2015

3 Simple Tips to Boost Your Dental SEO on YouTube

As you’ve probably heard before, YouTube is the second largest search engine in the entire world. That means aside from Google (which owns YouTube) no website is used more frequently each month than YouTube. In fact, the most recent statistics suggest Google attracts an estimated 1.1 billion unique monthly visitors.

July 15th, 2015

How much of your website traffic is mobile?

Our latest blog post:  “Online Marketing: Is Your Foundation Set”, discussed the merits of a well-designed dental website for patient acquisition. One of the points, in terms of design, was the importance of a mobile-friendly website. For those of you who aren’t aware, a mobile-friendly website is one that is easy to read and navigate, […]

July 9th, 2015

Online Marketing: Is Your Foundation Set?

If a colleague asked you how your web presence is doing, what would you say?   Let’s start with why this question is relevant in 2015. As you know, the days of placing your sign on the front of your practice and waiting for patients to stroll in is a thing of the past. With […]

March 18th, 2015

Five Questions to Ask Before Hiring a Web Design Firm

We’ve recently come across the NBC article titled: “Five Questions to Ask Before Hiring a Web Design Firm.” As a provider of Dental Website Design, we think these questions are powerful and insightful, so we wanted to take a moment to answer them ourselves! How do you operate your customer service when I have changes? […]