Whenever a new patient calls or comes into the office, the first person they would presumably deal with would be someone one from your front office staff. The most valuable piece of information that someone from your staff can extract from this new client or current patient is where they found out about you. Front […]
Reputation Management For Dental Practices As a dentist, it is important that you learn how best to promote your practice through the internet while at the same time dealing with negative reviews to prevent them from ruining your reputation. The following tips are great ideas to help you with online marketing and reputation management for […]
With the use of mobile devices continually on the rise, what better way to connect with your patients than through a mobile marketing platform? With a 1525% increase in mobile data usage from 2010 through 2015, it is clear that people are turning to their mobile devices for all kinds of communication, including messaging with […]
From choosing a practice name to ordering supplies, new business owners have a lot on their minds. Many new practice owners make the mistake of trying to handle it ALL instead of delegating the items that make sense to delegate. One of the most important items often not delegated is the practice marketing. For a […]
In my time working for dental website design company, VivioSites, I’ve spoken with hundreds of dentists and dental students. While no two dentists are the same, there is a mistake I’ve seen new dentists (and new practice owners) make over and over again that is worth addressing: they put their marketing into place too late. On average, […]
A lot of small businesses, dental practices included, put some degree of time, money, and/or effort into their social media presence. However, judging the effectiveness of your social media efforts can be difficult to say the least.
This article from Social Media Today does a great job of providing tips to help you the true value behind your strategy on Facebook, Twitter, Instagram, Google+, and other social channels.
The first tip, which is to be clear about your social media objectives, is probably the most important. As dentists, you can use your social media channels in many different ways to help your overall business.
Are you using it primarily to find new patients?
If so, make sure your strategy is able to capture and report any leads back to your social media pages. These efforts should include promoting your special offers and directing potential patients to your dental practice website to boost conversion chances.
Are you using social media to generate engagement in the community?
If so, you’ll want to make sure you highlight happy patients that have come through your office and strive to accumulate positive reviews. Additionally, you can post on happenings in the community that don’t necessarily have to do with dentistry. Earning trust and a good following can turn your patients into a strong referral base. Remember: 77% of referrals are now done digitally, especially on social media!
To help you gauge your social media’s true value, check out the rest of the article.
Auditing Your Web Presence Part 2: SEO This blog post in the 2nd part of our two-part series on auditing your web presence. You can see the first part, how to audit your website, here. Do you know where your dental practice ranks online? Do you know who your direct competitors are? Are you familiar […]
Auditing Your Web Presence Part 1: Website The short answer is it can get you more new patients. The long answer is a bit… longer. A website/SEO (search engine optimization) audit is the best way to get a feel of the pitfalls of your digital advertising efforts. If your website isn’t built to convert new […]
Multiple Business Listings Keeping up with all of the changes in technology on the internet can be a full-time job, and for many people it is. However, as a dental professional, it is not necessarily yours. As a business owner and a doctor, you just want to make sure your business runs smoothly and that […]
Properly executed SEO allows for patients to find you and for you to grow your business in the right way. But what constitutes “proper SEO?” Today, we will take a look at three things to consider when choosing an SEO company that will ultimately end up helping you out with your website presence and optimization: […]
Starting a small business can be hard. Growing a small business can be even harder. If you’re a small business owner yourself, don’t be disheartened. Below, six successful small business owners share their number one tip for generating more leads. “My best lead generating tip is to give them information rather than selling.
According to Wikipedia, “Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends; most researchers, demographers, and commentators use birth years ranging from the early 1980s to early 2000s.” These young people, aged from 18 to 35, will be a very important part of […]
A few days ago I was talking to a budding blogger on the phone and he was telling me that he was worried about his motivation for blogging. Here are the first few lines of the conversation I had with him over the phone: (I will refer to him as “Mister X”.) Me: Hi – what happened? Why are you so demotivated?
Email is one of the most popular channels for distributing a survey. But for some reason, most of the emails I receive that include a survey look like they were thrown together as an afterthought. Many have boring subject lines and uninspiring copy and creative, so I rarely feel compelled to participate.
As you’ve probably heard before, YouTube is the second largest search engine in the entire world. That means aside from Google (which owns YouTube) no website is used more frequently each month than YouTube. In fact, the most recent statistics suggest Google attracts an estimated 1.1 billion unique monthly visitors.
We’re more than halfway through 2015. (It snuck up on us, too!) Right now, many marketers may already start looking towards the future by brainstorming ideas to execute in 2016. A word of advice: Wait! There’s still 4+ months remaining in 2015, so don’t waste it. It’s time for you to turn up the heat!
When it comes to Twitter marketing, many people think they need to have a big audience in order to get good results. Having a big audience does help, but there is more to marketing than the number of followers you have. Some people who have 500 targeted followers are more successful than people with 1,000 [ ]
Comment Sweepstakes and contests on a brand’s social channels are a great way to gain followers. If you’ve done either, you know that many rules are in place and those rules have a lot of gray areas. If you’ve run a contest or sweepstakes and hearing there are actual rules about doing this is news to you, listen up!
Our latest blog post: “Online Marketing: Is Your Foundation Set”, discussed the merits of a well-designed dental website for patient acquisition. One of the points, in terms of design, was the importance of a mobile-friendly website. For those of you who aren’t aware, a mobile-friendly website is one that is easy to read and navigate, […]
If a colleague asked you how your web presence is doing, what would you say? Let’s start with why this question is relevant in 2015. As you know, the days of placing your sign on the front of your practice and waiting for patients to stroll in is a thing of the past. With […]
We’ve recently come across the NBC article titled: “Five Questions to Ask Before Hiring a Web Design Firm.” As a provider of Dental Website Design, we think these questions are powerful and insightful, so we wanted to take a moment to answer them ourselves! How do you operate your customer service when I have changes? […]