Social Media for Dentists Just because your practice or lab has a social media account doesn’t mean it is being utilized the proper way. Besides simply posting, there are certain things that need to be taken into consideration. This includes how often you post, as well as some important content that you should be posting […]
Social Media for Dentists Perfecting the art of effectively using social media is not that easy. When it comes to social media for dentists, it is all about establishing yourself as the expert and providing clients and potential customers with information about your practice. In this industry, social media is one of those things that has the […]
A lot of small businesses, dental practices included, put some degree of time, money, and/or effort into their social media presence. However, judging the effectiveness of your social media efforts can be difficult to say the least.
This article from Social Media Today does a great job of providing tips to help you the true value behind your strategy on Facebook, Twitter, Instagram, Google+, and other social channels.
The first tip, which is to be clear about your social media objectives, is probably the most important. As dentists, you can use your social media channels in many different ways to help your overall business.
Are you using it primarily to find new patients?
If so, make sure your strategy is able to capture and report any leads back to your social media pages. These efforts should include promoting your special offers and directing potential patients to your dental practice website to boost conversion chances.
Are you using social media to generate engagement in the community?
If so, you’ll want to make sure you highlight happy patients that have come through your office and strive to accumulate positive reviews. Additionally, you can post on happenings in the community that don’t necessarily have to do with dentistry. Earning trust and a good following can turn your patients into a strong referral base. Remember: 77% of referrals are now done digitally, especially on social media!
To help you gauge your social media’s true value, check out the rest of the article.
Multiple Business Listings Keeping up with all of the changes in technology on the internet can be a full-time job, and for many people it is. However, as a dental professional, it is not necessarily yours. As a business owner and a doctor, you just want to make sure your business runs smoothly and that […]
According to Wikipedia, “Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends; most researchers, demographers, and commentators use birth years ranging from the early 1980s to early 2000s.” These young people, aged from 18 to 35, will be a very important part of […]
Small and medium-sized businesses have a lot to gain from utilizing Facebook to its full potential. A Facebook business page is a free, customizable space to put all of a business’s information online. Besides listing your location, website, hours, and description of services, you have the capabilities to add pictures, videos, and even posts – […]
Are you marketing on Facebook? Do you want better reach for your Facebook posts? Using the right posting tactics will give you better results from your Facebook marketing. In this article you’ll discover six tips for more effective Facebook posts. #1: Create a Posting Road Map Many businesses start posting on Facebook without a plan.
A few days ago I was talking to a budding blogger on the phone and he was telling me that he was worried about his motivation for blogging. Here are the first few lines of the conversation I had with him over the phone: (I will refer to him as “Mister X”.) Me: Hi – what happened? Why are you so demotivated?
Social media is growing rapidly every single day, allowing people all across the world to connect, relate, and communicate with each other on an effective and interactive level. There are more and more small businesses creating social media profiles for their work, being able to contact customers, patients, and clients who are able to see […]
When it comes to Twitter marketing, many people think they need to have a big audience in order to get good results. Having a big audience does help, but there is more to marketing than the number of followers you have. Some people who have 500 targeted followers are more successful than people with 1,000 [ ]
Content marketing is an integral part of any business plan. But what do you do when you’re just starting out—or perhaps encountering some areas you’re not feeling like a “guru” in? Don’t worry. I’m here to help! Go from content marketing schmo to content marketing pro in no time with these twenty simple-to-implement content marketing tips.
Comment Sweepstakes and contests on a brand’s social channels are a great way to gain followers. If you’ve done either, you know that many rules are in place and those rules have a lot of gray areas. If you’ve run a contest or sweepstakes and hearing there are actual rules about doing this is news to you, listen up!
As a premier provider of Search Engine Optimization (SEO) for dentists, all of us at team VivioSites spend a lot of time explaining to our clients the importance of a Google+ Business Page for their dental practice. Some of you may think of Google+ as the failed attempt by Google to compete with Facebook as […]
Even if you don’t use Facebook or Twitter, I’m sure you are aware of what they are. If you happened to live under a rock for the last few years, Facebook and Twitter are websites people and businesses use to share what’s happening on a day to day, hour to hour, and yes, even on […]
Happy Halloween!! As I look around the office and see many of my coworkers in ridiculous costumes, it had me thinking of what Halloween is really about. No, I’m not talking about candy and trick or treating. I’m talking about stuff that’s scary! So what do we at VivioSites find scary? A quick poll of […]
As dentists learn more about the power of a highly ranked website, they start looking for ways to increase their own dental practice’s search engine results. Did you know that being active on social media can boost the search engine optimization (SEO) of your dental website? Check out these 4 Social Media Marketing Tips to […]
5 Elements that made the ALS Ice Bucket Challenge so successful and how dentists can apply them to their practice’s awareness generation efforts.
Is your website like a car without gas? Without gas, your Lamborghini couldn’t leave the driveway. Without an offensive line, your star quarterback couldn’t complete a pass. Without wings, your plane couldn’t fly. Without Scottie Pippen and Dennis Rodman, Michael Jordan wouldn’t have been able to win championships. Well the last one is a bit […]
So you created a Facebook page for your practice and want to drive some new patient referrals from your engaging content. Where to begin? To start, you must get your current patients, 90% of them are on Facebook, to follow your practice. When they follow you, they’ll have the option to share/comment/like your posts, allowing […]