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August 11th, 2016

How to Effectively Post on Social Media

Social Media for Dentists Just because your practice or lab has a social media account doesn’t mean it is being utilized the proper way. Besides simply posting, there are certain things that need to be taken into consideration. This includes how often you post, as well as some important content that you should be posting […]

January 7th, 2016

Are Your Social Media Efforts Paying Off?

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A lot of small businesses, dental practices included, put some degree of time, money, and/or effort into their social media presence. However, judging the effectiveness of your social media efforts can be difficult to say the least.

This article from Social Media Today does a great job of providing tips to help you the true value behind your strategy on Facebook, Twitter, Instagram, Google+, and other social channels.

The first tip, which is to be clear about your social media objectives, is probably the most important. As dentists, you can use your social media channels in many different ways to help your overall business.

Are you using it primarily to find new patients?
If so, make sure your strategy is able to capture and report any leads back to your social media pages. These efforts should include promoting your special offers and directing potential patients to your dental practice website to boost conversion chances.

Are you using social media to generate engagement in the community?
If so, you’ll want to make sure you highlight happy patients that have come through your office and strive to accumulate positive reviews. Additionally, you can post on happenings in the community that don’t necessarily have to do with dentistry. Earning trust and a good following can turn your patients into a strong referral base. Remember: 77% of referrals are now done digitally, especially on social media!

To help you gauge your social media’s true value, check out the rest of the article.

September 25th, 2015
Interact with Your Millennial Patients

4 Ways to Better Interact with Your Millennial Patients

According to Wikipedia, “Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends; most researchers, demographers, and commentators use birth years ranging from the early 1980s to early 2000s.” These young people, aged from 18 to 35, will be a very important part of […]

September 17th, 2015
Importance of Facebook

Is Your Dental Practice Overlooking the Importance of Facebook?

Small and medium-sized businesses have a lot to gain from utilizing Facebook to its full potential. A Facebook business page is a free, customizable space to put all of a business’s information online. Besides listing your location, website, hours, and description of services, you have the capabilities to add pictures, videos, and even posts – […]

September 9th, 2015
Tips to Improve Your Facebook Posts

6 Tips to Improve Your Facebook Posts

Are you marketing on Facebook? Do you want better reach for your Facebook posts? Using the right posting tactics will give you better results from your Facebook marketing. In this article you’ll discover six tips for more effective Facebook posts. #1: Create a Posting Road Map Many businesses start posting on Facebook without a plan.

August 21st, 2015
Dental social networking

How Social Networking Benefits Your Dental Practice

Social media is growing rapidly every single day, allowing people all across the world to connect, relate, and communicate with each other on an effective and interactive level. There are more and more small businesses creating social media profiles for their work, being able to contact customers, patients, and clients who are able to see […]

August 19th, 2015

4 Twitter Marketing Tips

When it comes to Twitter marketing, many people think they need to have a big audience in order to get good results. Having a big audience does help, but there is more to marketing than the number of followers you have. Some people who have 500 targeted followers are more successful than people with 1,000 [ ]

August 13th, 2015

20 Useful Content Marketing Tips You Might Not Be Using – But Should

Content marketing is an integral part of any business plan. But what do you do when you’re just starting out—or perhaps encountering some areas you’re not feeling like a “guru” in? Don’t worry. I’m here to help! Go from content marketing schmo to content marketing pro in no time with these twenty simple-to-implement content marketing tips.

October 22nd, 2014

4 Social Media Marketing Tips to Boost SEO

As dentists learn more about the power of a highly ranked website, they start looking for ways to increase their own dental practice’s search engine results. Did you know that being active on social media can boost the search engine optimization (SEO) of your dental website? Check out these 4 Social Media Marketing Tips to […]

July 31st, 2014

A website without SEO and Social Media is like a car without gas.

Is your website like a car without gas? Without gas, your Lamborghini couldn’t leave the driveway. Without an offensive line, your star quarterback couldn’t complete a pass. Without wings, your plane couldn’t fly. Without Scottie Pippen and Dennis Rodman, Michael Jordan wouldn’t have been able to win championships. Well the last one is a bit […]