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How to Effectively Post on Social Media

Social Media for Dentists

Just because your practice or lab has a social media account doesn’t mean it is being utilized the proper way. Besides simply posting, there are certain things that need to be taken into consideration. This includes how often you post, as well as some important content that you should be posting in addition to a standard post. In an age dominated by social media, effectively posting can give your business a serious boost. Here are three things you should keep in mind when thinking about how often to post and what should be coming from your social media accounts.

  1. How Often to Post—any successful social media campaign for your practice or lab should post around three to five times per week. This allows your page to stay active and informative without flooding your followers with unnecessary posts. By balancing the frequency of posts and filling them with diverse content, you should be able maintain your followers and attract new ones.
  2. Pictures & Infographics—the saying goes, “a picture is worth a 1000 words.” Some must haves to social media positing includes pictures and infographics. Stressing their importance is key, as these are some of the best tools to draw people in. Pictures or cartoons can be a great way to inform and bring some humor to your page. This can be particularly appealing with pediatric dentistry and orthodontics. Infographics cans be extremely helpful as you they are the main vehicle to put across the most amount of information in the simplest way possible. For example, these work great with trying to get across information about Invisalign, implants, and other detailed services you may offer.
  3. Blogs—in terms of the best way to have a voice and a dialogue with your customers, look no further than adding a blog to your website and/or social media posts. A monthly blog allows Google to see that you are staying up to date and keeping your content fresh. This can help you climb search engine rankings and will attract more attention on your website/social media accounts. Blogs show that you’re passionate about your profession and are eager to keep your patients updated with the essential information in the industry.

With this is mind, it is easier said than done. Successfully executing social media posting is hard to accomplish as a doctor or office manager. Devoting extra time to this outside your other duties can be quite hectic. That’s why it isn’t a bad idea to hire someone to manage your social media, ensuring you have a strong and professional social media presence. Companies with the strongest online presence, whether it be through a website, social media, or both, get “clicked” more often than others. To find out more on how to secure a stronger social media presence for your company, contact Viviosites today!