It’s no secret every successful dental practice needs a smart, friendly staff and a beautiful, clean office to succeed. Dentists also need to create a good relationship with their patients to keep them coming back and have some sort of strategy in place to connect with new patients.
Many practices create print campaigns or basic digital ads to bring more people through their doors. You may be investing in these things as well, but if you’re not using dental social media marketing, you’re missing out.
There are many benefits of social available beyond the number of new patients you can reach. Here’s everything you need to know about what this tool can offer you and how it works.
The Opportunities of Social Media Marketing
Think about how much time you spend scrolling through social media when you’re not cleaning teeth and looking at x-rays. Admit it, it’s at least an hour or two every day – maybe even more!
That’s just how the world works these days. We use social media for everything from finding out the most recent news to checking the score of last night’s game and connecting with old friends.
Companies – like your dental practice – can take advantage of such behaviors. Social media then becomes a vital part of marketing in dentistry rather than something you use in everyday life.
It helps you do the following.
Get New Patients
This point has already been touched on, but it’s one worth re-iterating. After all, the more new patients you have calling your office and coming in for cleanings, the better!
Social media makes you more approachable. It helps potential patients get to know a little bit about what sets you apart and the services you offer before they realize they need dental care.
Build Better Brand Recognition
Some people don’t have a regular dentist; they go to a new office every time they need a check-up or even special treatment. Others are loyal patients, going out of their way to schedule a certain dentist for everything their mouth needs.
For all kinds of patients, though, you need a strong level of brand recognition in your local market. This allows you to maintain a good relationship with loyal patients and reach out to those who tend to bounce around.