At the end of the year, it may be hard to get those patients that have been putting off the dentist, not to mention the impending holidays and other obligations that life throws at patients. But marketing yourself to target those patients before their insurance wraps up for the year can be the perfect holiday bonus that your practice needs.
Here are some themes to highlight when marketing your practice:
By reminding old and new patients that you offer specialized services to promote comfort, speed, and affordability, let them know! Comfort-conscious technologies have made it easy and painless to get the dental care you need, sedation dentistry etc.
By having preventative dental care, patients can save thousands of dollars in the potential new year. Not to mention that insurances cover bi-annual cleanings. Preventative care is great for your teeth and can prevent other health issues down the road.
Insurance Yearly Maximums
Most patients have unused benefits that will not roll over, so it is important for patients to get their money’s worth with insurance plans. The yearly maximum varies by insurance company, but the average is around $1,000 per year, per person. The yearly maximum usually renews every year.
Deductibles and Premiums
If patients are paying insurance premiums every month, shouldn’t you be reminding them to use it? The average deductible for a dental insurance plan is usually around $50 per year and resets once January 1st hits. Remind patients to get their regular dental cleanings to help prevent and detect any early signs of cavities, oral cancer, gum disease or other dental problems.
Potential Rise of Fees
If your practice is looking to raise fees in the new year, make sure you notify patients and urge them to get in for their cleanings and other various appointments before the New Year. With the higher cost of living, materials or new equipment, sometimes this is necessary. They will appreciate the honesty and it will get you more revenue before the year closes.
Potential Dental Problems During the Holidays
Drinking red wine, and devouring fatty and sugary foods during the holidays can potentially exacerbate any potential issues regarding a patient’s oral health. By delaying dental treatment, patients may risk having more costly and extensive procedures in the future. A few months without going to the dentist could turn a cavity into a root canal!
By keeping these factors in mind, your promotional materials will be smarter than ever before. Advise patients to schedule an appointment to use those benefits before the year is up! Entice your patients by offering specials or free services during their scheduled appointments. If you are offering any end of the year promotional specials and want to promote it on your website, contact Viviosites for more information.