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Google’s 10 questions to ask before hiring a dental SEO company

Dentist search engine optimization is essential in our industry. The lifeblood of any dental practice is their ability to get new patients. With most new patients coming from the internet, and most notably Google search, effective dental SEO could be the difference in a struggling or successful dental practice.

There are a ton of dental SEO companies that are competing for your business. How many have called you this month claiming to give you a thousand new patients each week by guaranteeing you the number one spot on Google?

It can be extremely confusing on what to believe and which company to choose to go forward with for your dental SEO needs. The only people who truly know how to perfectly execute the Google algorithm to guarantee results is Google. Unfortunately, they keep their algorithm a secret. However, they’ve released a series of questions that you should ask these dental SEO companies to ensure you don’t get ripped off.

Below are the unedited questions and the answers from VivioSites:

 

Can you show me examples of your previous work and share some success stories?

We can list numerous examples of practices that have come to us for help after their expensive experience with a website and SEO company left them with thousands of dollars invested into a web presence that was nowhere to be found for most keywords. One that immediately comes to mind is www.epic-dental.com. Their previous website wasn’t working and since they are in the competitive area of Norwood, near Boston, MA, they decided to try out a new dental design and our “Get Found” advanced search engine optimization package. Since the first month with us, their practice has ranked on the first page of Google for most relevant keywords such as:

  • Dentist Norwood, MA
  • Children’s Dentist Norwood, MA
  • Orthodontist Norwood, MA
  • General Dentist Norwood, MA
  • Adult Dentist Norwood, MA
  • Invisalign Dentist Norwood, MA

Do you follow the Google Webmaster Guidelines?

Yes. Each one of our websites has a clear hierarchy, text links, and a site map. Every page on each website is reachable from at least one text link. Our websites contain a ton of relevant information and each page accurately describes the content. Within the content, precise placing of keywords allows your website to pop up when a phrase is typed into Google.

Everything VivioSites does to grow your websites search engine popularity is done with Google approved (white hat) techniques. We have studied what happens to sites that use illegal means of optimizations (such as keyword stuffing) and wouldn’t ever risk having a client’s dental website being removed off of Google.

Do you offer any online marketing services or advice to complement your organic search business?

Yes. VivioSites also specializes in dental website design as well as social media creation and management. All of our services do NOT HAVE CONTRACTS.

What kind of results do you expect to see, and in what time frame? How do you measure your success?

While it’s impossible to guarantee first page results, that is certainly our main goal for each and every client. Our dental SEO services have placed many practices on the first page of Google so we are confident we will get everyone there.

We understand that effective dentist SEO is an ongoing process. That being said, we typically see results in as little as the first month. While it may take a bit longer in more competitive areas, we consistently make adjustments to shrink the timeframe window as much as possible.

Dentists go to a dental SEO company for one reason: get on the front page of Google and stay there. We measure our success on how happy our clients are with their rankings. Our ultimate goal is to place each dental website on the first page and update it frequently to ensure it stays there. If for whatever reason we are having issues, we go over everything we have done and what we will do next, in writing, to fix whatever the problem may be. Full transparency and customer satisfaction is number one on our priority list.

What’s your experience in my industry?

VivioSites was created in the dental industry. Since 2009, VivioSites has worked exclusively with dentists and dental patients to better understand their needs. Starting off with dental websites, VivioSites quickly became the fastest growing dental website design company in the industry. Using their knowledge of search engine optimization standards, VivioSites was able to create a full SEO strategy to combine both on-page and off-page optimizations to one effective service.

What’s your experience in my country/city?

With over 1,000 clients throughout the United States and Canada, there’s a chance we have one in your city. Whether we have worked in your city or not, we have proven to rank our customers highly in all 50 states.

What’s your experience developing international sites?

Currently, VivioSites only creates web presences for dental practices in the United States and Canada.

What are your most important search engine optimization techniques?

While we do all of the Google approved on-page optimizations for each and every website, our advanced SEO package really digs deep into the content side of optimization. These off-page optimizations include a lot of content writing and submissions to relevant sources through the internet and your local area. All of this content is first run by you. Full-transparency is our motto. Everything that has your name on it must first be approved by you.

Another important SEO technique is the detailed reporting that gets sent every month. Each keyword is shown with the movement in the rankings. We don’t hide anything and if a keyword or phrase did happen to rank lower this month, we will go over our entire strategy to get it back to where it was and even higher. You will never have to question, “what is VivioSites doing for me?”

How long have you been in business?

VivioSites was created in early 2009. It’s been over 6 years now and as we continue to grow, we haven’t forgotten about our very first customers. We are proud to have a customer retention rating of nearly 98%.

How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

Something VivioSites prides itself on is the ability to be completely, 100%, transparent. Every time you call the office, between 8:30am and 5:30pm EST., you will be greeted with a live customer service representative. You won’t find an automated response, a ticketing system, or any other sketchy way to deal with your questions.

From the initial website analysis and breakdown to every change made monthly, you are always in the loop. You will receive every bit of content our professional writers create for you as well as the ability to approve or reject it. Each month, you will get a full report that includes all the information on your website you’ll ever need. We make monthly recommendations and change our strategy to best suit your individualized needs.

Whichever search engine optimization company you decide to go with for your dental SEO needs, make sure you choose one that can best answer the above questions.

For any additional questions about SEO for dentists, dental website design, or dental social media management, please don’t hesitate to contact us. We can be reached at 800-227-2513 or [email protected].