Trying to stand out in the dental industry?
Gaining new business in any field is challenging but the dental world is competitive and it can be hard to get clients to switch practices even when they want to. Your landing page is an important component of securing new business because it will likely be the first impression people get.
Customers see the landing page first and will decide from there if they’d like to move forward. So, how can you create an awesome dental landing page that converts viewers into new customers?
Read on to find out!
Your landing page shouldn’t be confused with your homepage, although users may do this, and that’s okay. But you need to know the difference and act accordingly. The main purpose of your landing page is to attract new clients and gain new leads.
So, put yourself in a users position. What would make you want to stay on a page and find out more about a company? You want to make navigation easy and user-friendly.
Someone who has found themselves on your landing page is likely there because they were searching a specific query, not just browsing. This means they need something and your job is to easily fulfill that need before they leave your site.
An easy way to do this is by having your CTA (call to action) on the landing page. A user will likely head to the navigation toolbar and click to another page but they’ll know they can fill in their informationÂ into your capture form by circling back to the first hyperlink they clicked to get to your page.
Otherwise, don’t overcomplicate your navigation from your landing page. Too many options will distract the user and keep them from doing what you want; becoming a new lead.
Call To Action
This is your way to connect with potential clients or customers. You want them to feel compelled to reach out to you and give you their email for future correspondence and information.
You want your CTA to stand out and grab their attention so they don’t fly by it on their way to another page. It should be front and center on your landing page, offering a way to connect or schedule an appointment and touting any new patient discounts or opportunities you make available.
Having access to your patient reviews and testimonials on your landing page is an effective tool. First of all, it prevents users from leaving your page to learn more. They have the information just a click away and don’t have to head to Yelp or other review sites.
Consider pulling out small blurbs from positive reviews and showing that text on your landing page so potential patients already see them without having to search elsewhere.
Users trust other reviewers and seeing a positive one right away on your landing page makes them more likely to stick around.
Create Your Dental Landing Page Today
Now that you have an understanding of how to make your dental landing page stand out, why not get started today? With this tool, you’ll be able to attract more leads and grow your business.
We want to see your dental business thrive. Contact us today for more information on how we can help!