1) Understand its Impact on Your Practice
Did you know that 90% of consumers today use search engines to find local businesses? Since 94% of all Google searches begin and end on page one, if you aren’t on that first page, your practice is virtually invisible to patients searching online.
2) Have a Mobile-Friendly Website
In April 2015 (and again in May 2016), Google announced a major change in their algorithm that began penalizing websites that aren’t mobile-friendly with lower search rankings.
3) Post New, Unique Content Regularly
In the world of SEO, content is king. Posting an insightful blog on relevant topics (such as patient education) to your website has proven to drive more website visitors, increase search engine rankings, and convert new patients.
4) Utilize On-page AND Off-site Optimization Techniques
On-page optimizations include dynamic keywords strategies, Meta descriptions, Title tags, and source code elements. Critical off-site optimizations include directory submissions, social bookmarking, and link building.
5) Generate Patient Reviews
Building a bank of patient reviews from Facebook, Angie’s List, Yelp and other sources not only improves your practice’s credibility, but also provides valuable unique content you can link and share on your website.
1) Think SEO is a Fad
Based on the way search engines are developing, it’s extremely unlikely that SEO will cease to be effective anytime in the foreseeable future. It’s cost effective, long-term, and being adopted by more business owners every day. SEO is arguably the best marketing investment for local businesses in 2016 and beyond.
2) Provide Spammy Content
In your efforts to build a foundation of keywords and long-tail keyword strings relevant to your practice, make sure not to go overboard. High keyword density and/or repetitive phrases let’s Google know you are trying to game the system.
3) Use Duplicated Content
What’s the easiest way to tank in the rankings? Duplicated content. While it’s easy to copy and paste a great blog a dentist 1,000 miles away wrote on his website to yours, Google always knows. Stick with unique content to provide your visitors with great reading and to get great search rankings.
4) Have Incomplete Contact Information
Not only does having missing or incorrect contact information give potential patients headaches when trying to contact you, it confuses search engines as your information doesn’t match other directories. This often leads to rank decreases and a poor online reputation.
5) Ignore Social Media
Social media channels such as Facebook, Twitter, and Google+ are fantastic for communicating with your patients, driving referrals, AND boosting your SEO. Links from social media posts back to your website are high-quality backlinks, not to mention an avenue for patients to check out your website.
Who Can You Trust?
There’s a good chance that the amount of time and expertise required to build, grow, and nurture a successful SEO campaign surpasses that of most business owners, especially dentists. You have enough to worry about without closely following SEO trends, Google algorithm updates, and so on.
The problem is… who can you trust? Empty promises, false guarantees (nobody can guarantee rankings!), long-term contracts, and terrible communication from most SEO companies made investing in SEO a hassle.
Since 2009, VivioSites has worked exclusively in the dental space to help dental practices find and attract new patients. Dental practices that lack the time or expertise to navigate the ever-changing world of Google can rely on VivioSites to build a great looking, mobile-friendly website that is optimized for both search engines and patient conversion.
Curious about how your website ranks? Give our office a call to schedule a free SEO analysis at (800) 227-2513 or email [email protected]