With numerous technological advancements in recent years, it is now imperative that a dental practice have an online presence to attract potential patients. Every day individuals use the Internet as a means for finding services, valuable information, and reviews. With effective marketing, your dental practice can attract new patients from search engine searches.
Beating the Competition
Most dental practices have a website online that contains general information about their practice including staff, hours and services. A generic website, without personalized information, can be problematic for both your dental practice and potential patients.
Updating your website on a regular basis with new, unique and relevant content can move your dental practice website up in the search engine results over time.
Social Media Presence
Millions of individuals use social media on a daily basis. You can use social media platforms to announce discounts, special offers or practical dental tips.
High organic rankings translate into more traffic to your site and more patients to your practice. Some techniques to increase your rankings include:
- Effective keyword use
- Providing quality content
- Provide quality meta descriptions
- Use links to other articles or information within your website
Google Business Listing
You also want to be sure the information on your Google Business Listing matches the information offered on your website.
- Provide complete contact information with accurate hours.
- Verify your dental practice location through Google Maps
- Respond to patient reviews to increase visibility.
If you would like further information on effective dental marketing tools, contacting VivoSites should be your next step.