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Mobile Marketing: A Great Way to Make a Direct Connection with Your Patients

With the use of mobile devices continually on the rise, what better way to connect with your patients than through a mobile marketing platform? With a 1525% increase in mobile data usage from 2010 through 2015, it is clear that people are turning to their mobile devices for all kinds of communication, including messaging with their treatment providers.

Understanding Mobile Marketing for the Medical Professional

When you own a medical practice, you can use mobile marketing to communicate with patients, set up reminders regarding upcoming appointments, or remind patients that it’s time to set up a wellness visit. While mobile marketing is often used for retail businesses, medical professionals find that setting up a mobile marketing platform for their practice makes it easier to answer patient questions and reduces the amount of patients that miss appointments.

Connecting With Your Patients Through Mobile Marketing

While you probably aren’t going to send your patients discount coupons using SMS texting software, you can build relationships with your patients using a mobile marketing platform. To connect with your patients on a consistent basis and decrease the number of missed appointments in your office every day, you can set up your SMS texting software to remind patients of their next appointment. You can even have your patients to affirm the appointment, or cancel the appointment, all through a simple text sent back to you.

Provide Your Patients With Medical Advice

If you have recently learned of a new trend in the healthcare field, or you simply want to provide your patients with a newsletter about maintaining their health, you can send out a group message to all of your patients through mobile marketing software. This is a great way to remind your clients to make healthy choices, and to contact your office if they are having any medical difficulties.

Send Out Greetings to Your Patients

It’s easy to set up your text messaging software to send out a message to each of your patient’s on their birthday, or on special holidays. Your patients will appreciate the extra gesture, and will be reminded that you care about their overall well-being when they receive a text from your office.

Answer Direct Questions from Patients

It can become difficult to answer phone calls and emails throughout the day when you have a busy patient schedule. It’s easier to use your mobile device to answer patient questions directly. When you use mobile marketing text messaging, you are able to communicate with patients in an instant. This keeps an open line of communication and you will be able to keep track of how your patients are doing when they have questions.

Send Test Results Fast

When your patients are waiting for test results, the fastest way to send them messages is through texting. This is a quick way to get results to your patients and to schedule any follow up appointments that might be needed.

Keep Patients Informed

If your office is moving to a new location, or you have staffing changes, you can let your patients know with a simple text message. When you keep your patients informed about what is going on in your office, you will avoid confusion and keep your patients happy. When you have new information to tell your patients, a simple text message sent out to the masses will do the work for you.

Remind Patients of Medication

Your text messaging system can also remind patients of upcoming prescription refills, to ensure that your patients are getting the medications they need in a timely manner. This will cut down on last minute calls to your office for refills, and let your patients know that you are on top of their care needs.

What’s Next?

How do you ensure that your customer is getting the best mobile experience possible when interacting with your brand? Make sure to share them with us in the comments below. I would love to read them.


Author Biography

Sophorn Chhay

Sophorn is the marketing guy at  Trumpia, a mobile content delivery service that allows users to customize their one-to-one marketing efforts by interconnecting and optimizing all digital platforms. As an innovator in two-way SMS/MMS marketing, Trumpia’s mission is to empower brands and public figures with interactive access to their audiences, reaching targeted affinity groups in a personal way. Trumpia delivers world-class content such as video, ticketing, polling, products sales, contests and giveaways.

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