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Online Marketing: Is Your Foundation Set?

If a colleague asked you how your web presence is doing, what would you say?


Let’s start with why this question is relevant in 2020. As you know, the days of placing your sign on the front of your practice and waiting for patients to stroll in is a thing of the past. With the development and incorporation of certain technologies, patients have the power to shop online for a dentist using various devices and choose the one that looks the most worthy of their business in a matter of seconds. When your web presence is lacking, there’s a good chance your website won’t come up quickly on search engines. If it does, an outdated design that doesn’t read easily on smartphones will have potential patients visiting a competitor.

A web presence is generally thought of as the living, breathing essence of your business on the Internet and the foundation of your online marketing, including your website, search engine rankings, and social media pages. Think of it as the online equivalent to your front sign, the appearance of your building, your location in town, and your reputation in the community.

How do you create a solid foundation?

It starts with your website design. From start to finish, your website design needs to be optimized for patients and search engines (Google, Yahoo!, and Bing). To optimize for patients, make sure your website is professionally built with a modern design, incorporating enticing calls-to-action, a comprehensive library of patient education, a smile gallery, and other pages that make patients feel comfortable making you their new dental home. Now more than ever, it’s also critically important to have a dedicated mobile site that allows patients to navigate your site quickly and easily from any device. Without one, your website will drop in rankings as a result of Google’s most recent algorithm changes.

Once your design is taken care of, it’s time to get your website found when patients search for a dentist in your area. You can accomplish this by keeping your website and social media pages (Facebook, Google Plus) up-to-date with fresh content. Whether you post blogs, interesting articles, answers to popular questions, or just short blurbs, these pieces of content help make your site more relevant to search engines.


The proof is in the patients. Dental practices with a strong online marketing foundation see noticeably more site traffic and new patients than practices with an outdated, un-optimized web presence. If you’re behind the curve, don’t worry. Setting up an effective web presence doesn’t need to be an expensive and time-consuming endeavor. Dental marketing specialists can get your practice on the right track within a week, cementing your online marketing foundation and boosting your new patient numbers. To learn more call 800-227-2513. or contact us here.