Pay-Per-Click Marketing for Dentists
Pay-per-click marketing can really make a difference when trying to reach potential new patients. The ads that you see at the top of a Google search are an example of pay-per-click advertising. Dental practices can pay to be the most relevant result for users who are performing a local service search such as “dentist in my area” or “dentist near me”. Read below to learn about how you can take advantage of PPC marketing.
What Is Pay-Per-Click Marketing?
Pay-per-click marketing, or PPC, is the practice of online marketing where advertisers pay a fee every time one of their ads is clicked. It is used to increase ROI, generate potential leads, and facilitate brand awareness. The key to good PPC advertising is targeting the most relevant keywords. SEO allows you to target the most effective keywords relevant to your practice and the area where you service. PPC can be highly effective if used in tandem with proper strategy and accurate keyword research.
There are a few factors to consider when you are thinking of engaging in pay-per-click advertising.
Budget – how many ad words can you afford?
Marketing Goals – what do you want to happen with these advertisements?
Competition – what makes your practice unique? How can you stand out in your area?
Risk tolerance – How much are you willing to experiment with new keywords or different advertising approaches?
Just betting on advertising keywords is sometimes not enough. Hire a professional team to advise you on what advertising keywords would be best for your practice. Sometimes going for the most common keywords can be ineffective and not good practice. A professional team that is experienced with PPC marketing for dentists will be able to guide you through the process. PPC is not a one-time setup. It is something that will be adjusted over time in order to determine what the best marketing plan would be to advertise your practice. PPC does not provide instant results, but with a proper strategy and informed decisions on your keyword choices, PPC can be an investment in the future of your practice.
The most common form of PPC advertising is Google Ads. A paid search ad appears at the very top of a search query, especially if it is for a commercial product where they are intended to purchase something. For example, you can implement a paid search ad for Zoom! Whitening in your area and could end up at the very top of the page. The way that Google decides who gets the top spot is like an auction. Not only do your keywords need to be relevant, but you also need to invest in the ranking. This is why it is imperative to know which keywords are most relevant for your practice. An experienced SEO agency will be able to determine the most effective keywords for your practice so that you are not investing money in something that won’t give you the results you are looking for.
To have a good marketing strategy with effective keywords, you should probably partner with an experienced SEO agency. Search Engine Optimization is the key to reaching more patients and producing higher conversion rates. If you want to see a real return of investment, you should consider incorporating SEO and PPC into your marketing strategy.
The best way to reach potential patients in your community is through online visibility. Through the practice of Search Engine Optimization, you can connect your services with patients in need. For example, if you are a dentist in Plano, you would need to have content on your website that was optimized to come up in […]
7 Tips to Help You Manage Your Dental Practice Running a dental practice is a serious undertaking and requires a lot of hard work and dedication. From providing quality services to taking care of advertising and dental marketing, there are tons of things that go into creating a successful dental practice. We have some tips […]
Buying a Dental Practice: 5 Tips For Financing a Dental Practice Purchase Financing a dental practice is one of the most important decisions you will make over the course of your career. Giving yourself a solid foundation can help improve the quality of the services you provide and increase your revenue for decades. It is so […]
For many dentists, buying a practice is a major career goal. Most dentists will take the step into ownership at some level, whether it be independently or through a partnership. We have developed a comprehensive list of mistakes to avoid when buying a dental practice. Talking too much. There is a lot of excitement that […]
Is Your Dental Website Design Attracting New Patients? When most people today seek out a new dental practice, they head straight for the internet. A quick, basic search for dental practices in the area can result in dozens of local options from which to choose. In fact, over 90% of dental practices today have websites. […]
Ranking high in a Google search can be life-changing for your practice. In today’s competitive landscape, a high-quality online presence and optimization of your content is everything. This is where SEO comes in: Search Engine Optimization is the science behind the ranking of the most relevant businesses in a search engine query. The dental industry […]
Is it Time for a New Dental Practice Website? While it’s true that some medical practices and dental offices are still “on paper”, the gap is between those with a digital presence and those without is huge. Typically, when searching for a new dentist, orthodontist, periodontist, or the like, most people nowadays are heading straight […]
If you’ve spent any time researching how to have a successful web or social media presence, you may have come across the term ‘SEO’. Be warned, ignoring SEO is the quickest way to waste the thousands of dollars you spent creating a high-end website for your dental practice. SEO stands for Search Engine Optimization and […]
As a dentist, your biggest concern is the health and well-being of your patients. As a result, other things may fall to the wayside, including your website. Make no mistake, though, your patients depend on your site. 97% of your patients will use the web to decide whether or not to give you their business. […]
Responsive web design is more important than ever, no matter what kind of field you’re in. However, if you work in the dental industry, you definitely need to make your website responsive. This is a field where personality and introductions count for a lot. Creating a responsive website allows for a stellar first impression. When you […]
Tens of thousands of students graduate from dental school every year. Add that number to the hundreds of thousands of dentists that are already working in America and dental practitioners start to see an issue… Competition is on a steep rise. While the dental profession is notorious for its stability, the industry’s projected growth over […]
Dentistry is more competitive than ever before! It seems every day a new dental clinic or dental franchise is popping up! So what’s the key to convincing these potential customers to pay your dental center a visit instead of the competition? Your dental website. Of course, just having a dental website isn’t enough to convert […]
If you work in a dental lab, you’re probably used to being one of the unsung heroes of the industry. Most people interact only with their dentists and aren’t aware of what goes on behind the scenes. They don’t know where their crowns, dentures, or other special equipment they need comes from, and most have […]
Calls to action (CTAs) are there to lead potential customers who visit your website to the pages you ultimately want them to view and complete a task on. In your dental practice, this might be something like an appointment setting page. While it may not seem like a big deal, an effective CTA can be […]
Trying to stand out in the dental industry? Gaining new business in any field is challenging but the dental world is competitive and it can be hard to get clients to switch practices even when they want to. Your landing page is an important component of securing new business because it will likely be the […]
The hardest part of running a blog for your business is arguably coming up with new ideas. There’s only so many times you can recycle old content or talk about current events until you run out of posts to share. But, it’s not like you can just stop blogging when your ideas are running dry! […]
A Complete Guide To SEO For Dentists Are you searching for a way to improve local SEO on your practice’s website? Local search engine optimization (SEO) can help make the difference between being found by a potential new client or not. According to Google, 50 percent of consumers that performed a local search on their […]
Connecting a blog to your dental website will benefit your online presence in a number of ways. A blog can help improve conversion rates, establish your authority in the dental industry, and increase your search engine rankings However, in order for your blog to rank well, you need to incorporate search engine optimization tactics. If […]
A lot of our clients ask about utilizing Instagram to provide more outreach and engagement with future and potential clients. Instagram is a great way to provide insight to your practice in a fun, visual way. Here are some tips to get yourself started. Get an Account Grab your phone and download the Instagram app […]
Dental practice marketing today requires you to be internet savvy, to say the least. You must be aware of Google rankings, social media platforms, and SEO among other things. Yellow Pages ads are almost a thing of the past. Not only do users search for dentists online, more than half of all internet searches happen […]
A 2016 study showed that 59% of seniors reported that they went online and used the internet as of two years ago and that a total of 77% of these seniors had cell phones. Clearly, there is a big opportunity to reach this demographic through social media and digital marketing in order to turn them into potential […]
Does it matter if you know the difference between a static and dynamic website design? Isn’t it the job of your web designer to figure out what’s best for your website? For some website owners, leaving everything into the hands of their web design team is okay. Others though go for a more hands-on approach, […]
Expand Your Digital Reach with these 4 Tips Dental practices across America are rebranding themselves as Dental Spas, not only offering standard dental procedures, but also massage, facials, aromatherapy, and the relaxing ambiance of a traditional day spa. This practice of rebranding and diversifying a practice can allow patients to let go of some of their […]
Importance of Dental SEO explained When it comes to new patients looking for a dentist online, the Interner is the end all be all. In fact, it’s so important that without expert dental SEO services you’re most likely missing around 94 percent of your target market. You might know a little about SEO, but a professional […]
It’s no secret every successful dental practice needs a smart, friendly staff and a beautiful, clean office to succeed. Dentists also need to create a good relationship with their patients to keep them coming back and have some sort of strategy in place to connect with new patients. Many practices create print campaigns or basic […]
Blogging is an important part of running a successful business. Blog posts improve your business’ search visibility. And increases your credibility as a business. Your dental blog is a key component to your practice’s marketing campaign. Dental blogs provide important information that increases patient retention. It also helps to attract new patients to your practice. […]
If you were a dentist starting his or her practice in the 1960s, the tools to a successful practice were few. That’s because there were far fewer dentists around. You could even move to an area where you were literally the only dentist available. Then all you’d need was an ad in the Yellow Pages […]
Did you know that 93% of all traffic comes from search engines? With statistics like that, it’s no surprise that search engine optimization, or SEO, is becoming a fundamental part of marketing for local businesses. SEO tips for beginners seem to be everywhere you look on the web today. But as you may know from […]
Tips to Attract More ClearCorrect Patients Looking to close more inquiries from patients regarding ClearCorrect? Learn how to effectively pitch this treatment plan, along with some facts to mention that most patients don’t even consider when discussing clear aligners. This allows your patients to thoroughly understand not only how ClearCorrect helps improve appearance, but dental […]
For over ten years, VivioSites has helped hundreds of dentists find and attract thousands of new patients. We use dozens of strategies – paid ads, social media marketing, etc. – but the cornerstone of all our efforts has always been great dental website design. Over the years, we have found that while many dentists have […]