Did you know that 93% of all traffic comes from search engines? With statistics like that, it’s no surprise that search engine optimization, or SEO, is becoming a fundamental part of marketing for local businesses. SEO tips for beginners seem to be everywhere you look on the web today.
But as you may know from looking into it yourself, SEO is a complicated subject. There are tons of different parts, and they all have to work together to achieve true SEO success.
When you’re just getting started with SEO, you want to understand the basics. Here are the most important search engine optimization tactics you need to help you show up higher on search results pages. These tactics will help you land new patients in 2018.
Keyword phrases are the foundation of search engine optimization. To explain it simply: every time a user types a keyword phrase into Google, it displays websites that match the keyword in a specific order. This order is determined by hundreds of different factors that combine to form the search engine algorithm.
Since Google indexes so many different websites – at last count it was around 30 trillion – the goal for any marketer is to get their site ranked more highly in the results lists for desirable keyword searches.
That’s why you have to know your keywords. The first step to optimizing your site for search engines is understanding the search terms that your prospects are entering into Google. That’s how you get started getting your dental site to the top of the search results.
For dentists, this typically includes the type of dental work someone is looking for, as well as a location. For example, “teeth whitening Burlington” is a search term that someone might use to find a teeth whitening treatment.
Set Simple Goals
Creating advanced goals for your search engine optimization efforts will only result in frustration. It’s like trying to run a marathon when you haven’t exercised in years!
Instead of trying to get the number one spot on search results pages, take baby steps by starting out with smaller goals. For example, you might have a goal of identifying 3 valuable keywords that you can optimize your dental site around.
One of the big characteristics of SEO is how often it changes. Google’s algorithm alone changes hundreds of times a year. By the time you learn and understand the things that matter in search engine optimization, they may already be outdated!
To combat this problem, you have to keep yourself up to date with industry trends. Pick one of your favorite blogs, podcasts, or video shows to make sure you are updated on search engine optimization happenings.
Get SEO Tips for Beginners From The Experts
Like any other discipline, when it comes to SEO, it’s best for beginners to learn from the experts. At VivioSites, our dental SEO experts have decades of experience helping clients. We’ll use our own best practices and teach you to be successful with in-house SEO efforts. Get in touch with us today to learn more.