Running a successful dental practice can be overwhelming at times. At Viviosites, we understand the day-to-day dedication to delivering optimal patient care. One way to ensure that your patients are getting the correct information on your dental website and in your office, is to remember to incorporate these three “A” words below. These tips will help increase the odds of a patient booking an appointment with you and staying a lifelong patient of your practice.
Highlighting your experience, education and other credentials in a well-written, succinct and professional way online is very important when it comes to informing patients. What are your credentials? Are you properly highlighting them on your website and in your office? Do patients feel reassured that their oral health is in the hands of a capable, compassionate professional?
Depending on where your practice is located, patients may be inundated with doctor websites and social media pages. Sometimes all it takes is a few in-house photos and a smiling headshot of a dentist to sway a patient’s decision. By showing the real human beings that are in your practice every day, potential patients get great insight as to what being a patient will look like at your office. Be sure to have photos of the staff in candid moments, a comfortable waiting room that looks clean and organized, and a front desk photo on your website.
Does your practice offer promotions often? Are these promotions and coupons easily visible? Are the insurances you accept up to date on your website? These are all vital factors that patients consider when finding a dental practice. If your pricing is too high or you do not accept insurances, this could be an issue. By making sure patients have this information easily accessible you can make sure you’re getting more copays than the practice down the road.
By incorporating the three A’s you can help your practice keep a steady road to success. For further help with your website and SEO, contact Viviosites today!