The VivioSites View:
The importance of blogging and updating your website cannot be overstated. It does wonders for patient engagement, patient education, and search engine rankings. It also gives you extra material to post on your social media channels.
However, blogging isn’t as easy as it may seem and if you’ve done it, you know what I’m talking about. You many feel you ran out of topics to write about, you can no longer find time, or you don’t think it’s worth it anymore. We’ve all been there.
To get out of that mindset, you need to understand why you started blogging in the first place. This article does a great job of explaining that. It’s also easy to relate to your dental website and how blogging is so useful for many important aspects of your practice.
Yes, we always preach on here about the merits for your SEO, and rightfully so. However, the one major benefit of blogging is connecting with your patients. Remember, YOU ARE THE EXPERT. They pay to see you when they have a problem (or to prevent them). Patients are generally interested in what you are saying, whether it’s knowledgeable information about a procedure or just an update on how you’re feeling about something on a particular day.
So sit down, think of a topic you want your patients to know (about you or your practice) and get some words down on a piece of paper (or your handy website editor). Find that motivation!