Ranking high in a Google search can be life-changing for your practice. In today’s competitive landscape, a high-quality online presence and optimization of your content is everything. This is where SEO comes in: Search Engine Optimization is the science behind the ranking of the most relevant businesses in a search engine query. The dental industry is one of the most profitable fields for SEO, and one of the most difficult to compete in.
Here is a list of the most common mistakes dentists make when utilizing SEO:
Not Investing in a Proven Digital Marketing Agency
Search Engine Optimization is an investment of time and money. A common mistake is choosing an agency that offers you the cheapest rate or just happens to be conveniently located down the street. A good digital marketing agency will be able to give you the best strategy for your practice and user-friendly experience for your potential patients at an affordable cost. This means that you will have to seek out an agency that may have several different packages, so you can choose what would best fit your needs. SEO is not a one-size-fits-all strategy; it’s personal and very specific to your business.
Expecting Overnight Success
While there are certain fixes that will help your company right away, one of the features of SEO is an improvement over time. A good agency will be able to compare keywords that your clients are searching for and see the patterns of what works and what doesn’t work. This means they will be studying data over months and adjusting their approach accordingly. SEO is not a shortcut, it is a long-term commitment to guarantee the longevity of your success.
Not Embracing What Makes Your Practice Unique
A common mistake in SEO is using commonly searched keywords with very high volume. This may sound like a good idea in theory, but it actually means that you are trying to tackle industry giants. Using words that are too common could just make you drown in a sea of similar businesses, so featuring your individuality can be very beneficial for your practice. Using variations of common keywords can dramatically improve your chances of ranking higher in a search. Using keywords specific to your services or location may also be better than using a generic keyword.
Not Updating Content
Keeping your content fresh is vital to the success of your online presence. Having updated content legitimizes you online and adds an extra element of trust between you and your potential client that you know what you’re talking about. If you haven’t updated your blog page in years but you sell yourself as an “innovator in your industry,” a patient might assume that you’re either lying or that you just don’t care, and that could lose you potential patients. Keeping up with SEO and the ever-changing dental industry is a long-term commitment.
Disregarding User Experience
Another function of SEO is making sure your website performance is quick and simple for the people that will be using your site. This could include load time for people clicking on your site, using correct headings to answer patient inquiries, and making sure the content is sending a clear message to the reader. SEO is more than just getting people to your site; it is also about representing your business in the best way possible.