Grow Your Business with Dental Lab Website Design
Your dental lab may have all the latest equipment. You may have years of experience doing what you do best, which is crafting lifelike dental restorations. But if your work is not being seen, then you cannot expect for your business to thrive. It may seem as though the digital age has created unique challenges. Through dental lab website design, you will have the opportunity to maximize your exposure to innumerable potential new clients.
Did you know that approximately 30% of dental offices will partner with a new dental lab this year? This statistic alone is reason enough to cause you to revisit your current marketing campaign. However, there are specific benefits that stem from focused, consistent online marketing for dental labs. We have listed just a few of them here.
- Exhibit your outstanding work. The craftsmanship that you put into your work has limited value when the end product is only experienced by the end-user. Dental offices need to see what you can do in order to realize yours is the right lab for their needs. Just like a dentist will have a Smile Gallery on his or her practice site, your lab can be a virtual portfolio through which you put your best foot forward.
- Expand your reach. In addition to a gallery of your work, your dental lab website can be optimized in a way that makes it visible for dentists in nearby zip codes, not just your own. SEO specialists create content with terms that are commonly searched in and around your area, thus making you more visible to more practices searching for what you have to offer.
- Present your specialties. Do you specialize in certain restorations? Are you known for certain professional characteristics, such as prompt turnaround time or precision fabrication using a wide range of materials? Your website is the place where you can virtually present the full spectrum of your services, so dentists quickly see that they can rely on your lab for multiple, or specialized, needs.
- Display your expertise. If you have awards and recognitions, special training, or outstanding customer reviews, these pieces of information are crucial to your professional image. They also enable your potential clients to get a clear picture of why they should choose you over a competitor – even a larger lab.
- Support existing clients. The more convenience you offer your clients, the more they appreciate doing business with you. Value is added to your service when forms can be easily downloaded from your site, and information regarding your services is readily available in digital form.
VivioSites is here to help you grow your business. Contact us by filling out a contact form, calling 800-227-2513, or emailing [email protected].
If you’d like to do more research yourself, visit our dental lab website design page for features, benefits, examples, and more.