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Where, Why, and How to Use Hashtags

What was once seen as a silly but fun addition to a quick tweet or Facebook status has now expanded into an important marketing strategy to reach a wider audience for your business. Hashtags are almost always hyperlinked, leading potential customers and clients to an ever-growing list of trending and related topics to get more eyes on their business. While it may seem trivial to add a hashtag to your business-related post, it could broaden your horizon into a territory of people who haven’t heard of you yet.

Hashtags compile a list of posts, videos, and photos into the keyword category so people who are looking for similar posts regarding that topic can easily find them. They also cater to your location, so you’re able to find the exact information that you need whether the keyword has to do with a certain type of business, brand, or something more specific.

We want to help you learn how to properly utilize hashtags so they can give you all of their wonderful benefits of external marketing. This is an easy, simple addition to your posts that can take little to no extra time at all! See these helpful rules on how to use hashtags so you’re getting the most out of your efforts:


  1. Don’t Always Overdo It: You want to make sure that your post isn’t overloaded with hashtags. Over-optimization is certainly possible and having a post with numerous amounts of hashtags can simply be too overwhelming to look at that others may just skip your post entirely. Try and see what your competitors are doing with their hashtags to note what’s successful and what isn’t.
  2. Know Before You Go: Try searching some hashtags yourself and see what comes up! If you’re looking to optimize for a certain new service you offer at your practice, see what comes up when you search things like ‘#Invisalign’ or ‘#TeethWhitening’. These results could give you a better insight on what you should be focusing on.
  3. Not Every Platform is the Same: While many social media platforms utilize hashtags, it’s important to know the individual benefits of each account before making your posts. For example, both Twitter and Instagram use hashtags, but Twitter posts with too many hashtags will less likely be seen, read, or engage interaction the way an Instagram post will. It’s important to know as much about your platform of choice before diving into hashtags.