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Dental Logo Design

A Good Logo is Essential to Your Dental Practice

A compelling logo is so important for brand identity. It is the first thing potential patients will notice about your practice, and will likely also be the main thing they remember. Logos are incredibly powerful forms of visual communication. A good logo design will grab a patient’s attention and give them a strong first impression of what your practice is about. Different styles may relay different messages. A cartoon logo will give clients the impression that you are a pediatric dentist, whereas a clean and simple logo might tell them that you are geared more towards adults. A potential patient may make their judgment purely on your logo design, or it may grab their attention enough where they decide to investigate your practice further. Read below to find out why you need a professional logo for your dental practice.

Fosters Brand Loyalty

Having a recognizable logo to represent your practice gives you a wealth of opportunities for further product merchandise. You can put a logo on anything from a T-shirt to a toothbrush. Providing patients with branded merchandise fosters loyalty. Having a consistently produced logo helps your practice be recognizable to both current and future patients. Not only will current patients appreciate your attention to detail, but it will also work as a marketing tool out in the real world. Having a well-known logo can be a conversation starter within your community through recommendations and word of mouth. It also legitimizes you as a trusted dental practice within the area. Having your logo professionally designed will be an investment in your practice, and it will be the gift that never stops giving.

Distinguishes Your Practice

Having a well-known logo will separate you from the competition. People tend to trust something the more often they see it. Having a well-designed logo will outshine your competitors who may have overlooked the possibility or chose not to have one at all. Your logo is a snapshot of your practice’s identity, so it should paint you in the best light possible.

Establishes Your Identity

The look of your logo will send a message about who you are, what your services might be, and what types of patients you are trying to connect with. A picture is worth 1,000 words, and so is your logo! Your audience expects some sort of “summary” of your dental practice. While this will be a combination of things (practice name, website design, etc.), a logo is the first part of that equation. This representation of your brand is an invitation for patients to check out your practice. It should spark curiosity or lead them to recognize your practice when they see it out in the world. A professionally designed logo will offer patients a sort of “membership”, it is an inclusionary item for them to identify with.

Hiring a professional team to design your logo is essential if you want to guarantee the quality of the design. Find someone with experience designing logos for dental practices to ensure that your logo will be effective in helping you reach your professional goals. A dental practice is very unique in the sense that it relies on the loyalty of its community. Providing a recognizable logo will ensure that everyone in your area will know where to go for their next dental visit.

June 3rd, 2019

7 Mistakes to Avoid When Buying a Dental Practice

For many dentists, buying a practice is a major career goal. Most dentists will take the step into ownership at some level, whether it be independently or through a partnership. We have developed a comprehensive list of mistakes to avoid when buying a dental practice. Talking too much. There is a lot of excitement that […]

March 19th, 2019

Tips for Creating the Best Dental Website in 2019

Is it Time for a New Dental Practice Website? While it’s true that some medical practices and dental offices are still “on paper”, the gap is between those with a digital presence and those without is huge. Typically, when searching for a new dentist, orthodontist, periodontist, or the like, most people nowadays are heading straight […]

January 15th, 2019

Seen on Every Screen: 5 Reasons Your Dentist Office Needs a Responsive Web Design Layout

Responsive web design is more important than ever, no matter what kind of field you’re in. However, if you work in the dental industry, you definitely need to make your website responsive. This is a field where personality and introductions count for a lot. Creating a responsive website allows for a stellar first impression. When you […]

January 15th, 2019

Hey Neighbor: 5 Local SEO Strategies to Draw In Local Patients

Tens of thousands of students graduate from dental school every year. Add that number to the hundreds of thousands of dentists that are already working in America and dental practitioners start to see an issue… Competition is on a steep rise. While the dental profession is notorious for its stability, the industry’s projected growth over […]

December 14th, 2018

5 Best Elements of an Effective Dental Lab Website

If you work in a dental lab, you’re probably used to being one of the unsung heroes of the industry. Most people interact only with their dentists and aren’t aware of what goes on behind the scenes. They don’t know where their crowns, dentures, or other special equipment they need comes from, and most have […]

October 3rd, 2018

[INFOGRAPHIC] SEO for Blogs: 5 Easy Tips for Writing a Dental Blog that Ranks

Connecting a blog to your dental website will benefit your online presence in a number of ways. A blog can help improve conversion rates, establish your authority in the dental industry, and increase your search engine rankings However, in order for your blog to rank well, you need to incorporate search engine optimization tactics. If […]

July 27th, 2018

How the Diversification of Your Dental Practice Can Help Expand Your Digital Reach

Expand Your Digital Reach with these 4 Tips Dental practices across America are rebranding themselves as Dental Spas, not only offering standard dental procedures, but also massage, facials, aromatherapy, and the relaxing ambiance of a traditional day spa. This practice of rebranding and diversifying a practice can allow patients to let go of some of their […]

June 18th, 2018

5 Ways Dental Blogs Can Help You Grow Your Practice

Blogging is an important part of running a successful business. Blog posts improve your business’ search visibility. And increases your credibility as a business. Your dental blog is a key component to your practice’s marketing campaign. Dental blogs provide important information that increases patient retention. It also helps to attract new patients to your practice. […]

May 8th, 2018

Close the Deal on Clear Aligner Cases

Tips to Attract More ClearCorrect Patients Looking to close more inquiries from patients regarding ClearCorrect? Learn how to effectively pitch this treatment plan, along with some facts to mention that most patients don’t even consider when discussing clear aligners. This allows your patients to thoroughly understand not only how ClearCorrect helps improve appearance, but dental […]

April 9th, 2018

Your Website is Your Brand

If you’re practicing dentistry in 2018, you most likely have a website where patients can go to learn more about your practice but when was the last time you thought about your website and its purpose? Most small businesses have a “set it and forget it” mentality when it comes to their online presence – […]