It's 2022...Does Your Brand Distinguish You from Other Dental Practices?
Once upon a time, branding was all about a cattle stamp – the one that distinguished your cattle from the herd. (Are you feeling a connection?) Today, branding has evolved to symbolize all that you are – everything both tangible and intangible that ultimately sums up your identity and lets you outshine the competition.
Can You Define Your Dental Practice Brand?
The creative dental marketing staff at VivioSites can. We work with you to ensure that our promotional efforts effectively grow your practice and increase revenue by representing the real you: your practice, services, philosophy – the sum of what makes you stand apart from your competitors. We do this via:
The Importance of Good Branding
Your dental practice's brand is so much bigger than your place and space. It identifies your philosophy and the excellent care you provide. It's the obvious answer to why a patient owner should choose you instead of the competition.
Branding doesn't happen overnight. It requires a thoughtful strategy, one aimed at interlinking all facets of your dental practice. MACRO (yourself, your staff, your product, your services) + MICRO (website design, mobile site, logo, consumer audience, etc.) = BRAND.
Just as every interaction you have with patients creates an impression, your dental practice's reputation is your own. Make your brand unique. Personalize it. Define yourself in a way that catches the client's attention and depicts you as the valued and trusted patient care professional that you are.
VivioSites is ready to work with you so that your dentist marketing brand is your spotlight – one that your clients (and prospective clients) cannot miss. Contact us to get started!
Read more for information about creating your dental practice brand.