If you’re practicing dentistry in 2018, you most likely have a website where patients can go to learn more about your practice but when was the last time you thought about your website and its purpose?
Most small businesses have a “set it and forget it” mentality when it comes to their online presence – you have a website designed, add some content and never think about it again! Unfortunately, having this mentality is a mistake. Your website needs to be an extension of your practice and grow and change with you.
Your website should be more than an information hub for patients. You should view your website as a true extension of your brand that is working for you day & night. Take a minute to pull up your current website and really look at it. Does it reflect who you are as a person? Does it reflect how you want patients to view your practice and brand?
These questions may be easy to answer, or they may be very difficult. You may have included these questions when thinking about your business plan 20 years ago, but have you sat down to consider who you are as a dentist today?
Who are you as a dentist?
If you need some help judging whether your website reflects your brand, take some time to consider:
- How did you choose to become a dentist? Was it a lifelong dream or something in your blood?
- How do you want patients to view you? If you could write your own Google review about your practice, what would you want it to say?
- What makes you unique as a person and as a dentist? Why should a patient choose you over the competition?
- How do employees and patients feel in your office?
It is important to have a clear vision of who you are and who you want to be as a dentist as well as the types of patients you hope to be treating in your practice.
Who are the patients you hope to attract?
While your roster may be full of hygiene patients, maybe you strive to see more implant cases. Or maybe you recently became Invisalign certified and wish to move the practice in a more cosmetic direction. Whatever the case, it helps to take an inventory of what types of patients you currently have and the types of patients you would like to have.
Now that you’ve had a chance to really consider who you are and want to be as a dentist as well as the patients you want to see more of, pull your website up again and reevaluate.
- Does your website reflect the best version of yourself and your team?
- Does a patient get a good idea of who you are and the type of care they can expect?
- Do the content and imagery reflect your goals and who you are?
It Takes a Village
If you are finding after thinking through these questions that your website and online presence aren’t matching your vision, it is important to hire the right company for the job.
Most digital marketing experts aren’t dentists, and most dentists aren’t digital marketing experts! Enlist a team of experts that can help talk you through your vision and make it a reality and be sure to interview them just as thoroughly as you would a prospective member of your staff.
The right team will help you create a brand that accurately reflects your practice and ensure it permeates throughout all of your marketing.
Since 2009, VivioSites has helped hundreds of dental practices craft their brand image and generate thousands of new patients. We’ve worked with dentists to design beautiful and engaging websites that not only attract browsers but convert them to regular patients.